Monthly Archives: June 2014

Book Review – Business Networking: The Survival Guide by Will Kintish

I’ve just written a full review of this book on business networking for Professional Marketing magazine http://www.pmforum.co.uk/magazine/  - and it’s full of praise for this down to earth and immensely practical book (written by an accountant) which reflects all the values and advice that I share with my clients during Read More

Views on the new marketing standards from CIM?

Most people know that I have been a staunch supporter of the Chartered Institute of Marketing (CIM) in the past. Call me a Luddite but I really liked the old CIM marketing standards (see above). They gave a clear picture of what marketers were expected to know and be able Read More

2014-06-23T12:02:35+01:00June 23, 2014|Kim's Blog, Marketing|

Digital marketing qualifications update

At last week’s half day “Up to speed in digital marketing and social media course” http://www.pmforum.co.uk/training/ several delegates asked for my opinion on the various digital marketing qualifications available. Back in 2012, I wrote the following blog about the main digital marketing qualifications: http://kimtasso.com/old-and-new-digital-marketing-qualifications/ Here is some recent feedback from Read More

2014-06-16T11:05:30+01:00June 16, 2014|Kim's Blog, Marketing, Social Media|

Down with digital marketing? Leader from Professional Marketing magazine

I wrote the leader in this month's Professional Marketing magazine http://www.pmforum.co.uk/magazine/view_article.aspx?id=4294 and have reproduced it here for ease of reference Down with digital? Enough already about digital. This is not heresy. I’m as reliant on databases, analytics, social media and technology as the next marketer. Perhaps more so. And I’ve just Read More

2014-06-16T09:15:35+01:00June 16, 2014|Kim's Blog, Marketing|
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