As I absorb most of my news through social media these days, I occasionally go through “the great reading pile” that accumulates in my office. What’s interesting about this approach is that it is much easier to spot the general trends in law firm strategy and financial performance: Cost cutting - Redundancies Read More
Back in April I summarised Hubspot’s “Practical Guide to Killer Marketing Content” - http://kimtasso.com/hubspots-a-practical-guide-to-killer-marketing-content. There’s a new version out now called “A practical guide to building a killer content strategy” which you can download for free http://offers.hubspot.com/a-practical-guide-to-building-a-killer-content-strategy Here’s a summary of the key points on content strategy: 1. Create buyer personas Who Read More
At the start of 2013 I identified two main themes for my consultancy (and content strategy) – pricing and project management. They are, of course, linked. Earlier in the year I did some research into the pricing of family law services and have been interested to see that lots of Read More
The following blog on law firm niche marketing appeared on the Lexis Nexis "Future of Law" blog today http://lexislegalintelligence.co.uk/ I suspect that few lawyers will own up to watching the US TV programme “Pimp my ride” where cars are given the full bling treatment for everyone to admire. You could Read More
The following article appeared in the 20th anniversary edition of Professional Marketing http://www.pmforum.co.uk/ - I've had so many comments about it, the lovely folk at PM said I could reproduce it here: Kim Tasso, a veteran professional services marketer (since 1987), looks back over a quarter century of developments in our Read More