Social Media

Blending online and offline marketing

I have just published a short article on this topic for Delia Venables’ Internet Newsletter for Lawyers. They key points covered include: Listen to the market (research) Attend events (market intelligence/make connections) Follow up Manage your contacts Prioritise your pipeline Promote your referrers and clients Create a campaign Optimise your Read More

Adaptation and reinvention – Taking my own medicine

Branding is tricky at the best of times. But when you have to apply the process to yourself or your own business it becomes almost impossible. When I established my first company - Practical Marketing Consultancy Ltd - way back in 1994 the world was a very different place. Almost Read More

Impact of technology on marketing

I noticed that a large proportion of my web traffic results from people searching on this subject. So I have just written an article for Professional Marketing magazine http://www.pmforum.co.uk/ which takes an overview of the impact of technology on marketing in the professions. It covers the following subjects: Planning, segmentation and Read More

Do you fear the future? Futurologists speak out at LawTech Futures 2012

One of the most thought provoking questions I think I was ever asked was “Do you fear the future?”. And it must have been running through the minds of the 530 or so delegates at the LawTech Futures conference in Victoria yesterday as we listened to two leading futurologists. Charles Read More

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