Accountant marketing

Accountancy marketing case study – How KPMG influenced £35 million in new business by blending digital and offline media
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Accountancy marketing case study – How KPMG influenced £35 million in new business by blending digital and offline media

Accountants, Kim's Blog, Marketing, Social Media, Strategy

Accountancy marketing case study – How KPMG influenced £35 million in new business by blending digital and offline media

This blog summarises information published when KPMG won a B2B marketing award for the “Changing futures” best multichannel campaign in 2018 and a talk provided by Daniel Sullivan of KPMG at the September 2019 Professional Marketing Forum Annual Conference. This accountancy marketing case study – How KPMG influenced £35 million Read More

Kim Tasso2020-03-05T13:01:55+00:00March 5, 2020|Accountants, Kim's Blog, Marketing, Social Media, Strategy|

Linking pipeline and portfolio management to avoid strategic drift

Unlike lawyers who rarely have repeat business, accountants have portfolios of work – a large proportion of which is ongoing compliance work (e.g. audits) and a smaller amount which is ad-hoc advisory work. Of course, some accountants – such as those working in the corporate finance arena – will have Read More

Kim Tasso2015-11-20T17:30:40+00:00August 26, 2010|Accountants, Kim's Blog, Selling, Strategy|