Campaign

From expert to rock star – Using Passle for content creation and distribution

Long ago, before the digital revolution, I wrote a book on media relations and how leading experts in professional services could build their media profile to become the “rock star” of a niche. Since then, the digitisation of communications and understanding of thought leadership have made this strategy commonplace – Read More

2016-10-19T10:59:09+01:00October 19, 2016|Accountants, Kim's Blog, Lawyers, Marketing, Property, Social Media, Web Sites|

Legal Marketing Case Study – Rix & Kay thought leadership in the later life and care sectors

(Apologies - the original post appears to have been lost from the site) Rix & Kay is a firm of solicitors in the South East with offices in Uckfield, Brighton and Sevenoaks. There are three lawyers and six assistants within its Later Life team which specialises in private client work (Powers Read More

Legal Marketing Case Study – Rix & Kay thought leadership in the later life and care sectors

(Apologies - the original post appears to have been lost from the site) Rix & Kay is a firm of solicitors in the South East with offices in Uckfield, Brighton and Sevenoaks. There are three lawyers and six assistants within its Later Life team which specialises in private client work (Powers Read More

Four questions from secretaries on marketing and business development: thought leadership, campaigns, social media and search engines

I recently ran one of the regular “Introduction to marketing and business development for secretaries and assistants” sessions for PM Forum (see http://www.pmforum.co.uk/training/) The delegates were split equally between those who worked within marketing and BD teams and those who supported a legal or accounting fee-earner. At the end of Read More

2015-11-12T13:20:09+00:00November 12, 2015|Kim's Blog, Marketing, Social Media, Web Sites|

Where do I start? Business Development for Lawyers (MBL Private Client Training July 2015)

At a recent MBL seminar on “Developing and sustaining your private client practice” https://www.mblseminars.com/Outline?progid=5747&AddSeminarToBasket=1026988 a delegate said that while she found the day really good, she had so many ideas that she didn’t know where to start. So this blog post is for her. 1. Understand the numbers Make friends Read More

2015-07-21T11:15:01+01:00July 21, 2015|Kim's Blog, Lawyers, Marketing, Relationship Management, Strategy|
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