Whilst published in 1993, this remains an often-quoted book in the area of self-esteem and realizing your true worth. Self-esteem often arises in my workshops on confidence and sometimes in coaching sessions. It’s a short book (150 pages) and a relatively quick and easy read – designed for those without Read More
The EAST framework was developed by the Behavioural Insights Team (BIT) in 2012 to help policy makers promote change. BIT is the world’s first Government institution dedicated to the application of behavioural sciences. It helps you apply behavioural science to increase the likelihood of your proposed behaviour change being effective. Read More
We were joined by delegates from legal, accountancy and consultancy firms for PM Forum’s “Cross-selling and referrer management accelerator” workshop earlier in March. A summary of delegate discussion topics and poll results are shown below to add to the learning resources from the session. While we discussed various tools and Read More
I’ve done lots of training and workshops on storytelling (see this 2017 summary of ideas on selling legal services with storytelling ). Often as part of persuasive writing sessions. The image below shows you some of the tools I use in my storytelling workshops. Most people know that research shows Read More
This short (12 minute) video runs through some key ideas on Influence – Cialdini’s six principles of the psychology of persuasion. Influence – Cialdini’s six principles of the psychology of persuasion. (Video script) Hi. I’m Kim Tasso. Today we are going to look at the six principles of influence and Read More
