consultancy marketing

Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

A key theme arising at the March PM Forum “Future Marketing/Business Development Manager”   (with delegates from legal, accountancy and consultancy firms) was about being overwhelmed. There were conversations about overwhelmed marketing/BD managers, overwhelmed M&BD teams and overwhelmed fee-earners. Often this was due to heavy and growing workloads – with Read More

2023-03-07T08:53:05+00:00March 7, 2023|Kim's Blog, Management Skills, Marketing|

Release time to become a more proactive Marketing and Business Development Executive (November 2022)

It was a full house at November’s PM Forum workshop for Proactive Marketing and Business Development Executives. Delegates were from large and medium sized legal, intellectual property, accountancy, actuarial, pension and consultancy firms – from the UK but also from the Channel Islands and Portugal – with some supporting up Read More

2022-12-02T10:47:56+00:00December 2, 2022|Kim's Blog, Marketing|

Accountancy marketing case study – How KPMG influenced £35 million in new business by blending digital and offline media

This blog summarises information published when KPMG won a B2B marketing award for the “Changing futures” best multichannel campaign in 2018  and a talk provided by Daniel Sullivan of KPMG at the September 2019 Professional Marketing Forum Annual Conference. This accountancy marketing case study – How KPMG influenced £35 million Read More

2020-03-05T13:01:55+00:00March 5, 2020|Accountants, Kim's Blog, Marketing, Social Media, Strategy|
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