Drafting

Persuasive writing checklist

Delegates from legal, financial service and industry, joined me last week for a full day workshop on persuasive writing. Whilst it is usual to have business development professionals and experienced partners on this session, it was great to welcome a number of trainee solicitors too. During the session we created Read More

2024-02-12T11:24:35+00:00February 12, 2024|Kim's Blog, Marketing, Selling|

What’s right to write? Highlights from a persuasive writing for business development workshop

Last week I was joined in London by accountants, tax advisers, surveyors, lawyers and business development folk for the first public workshop on persuasive writing for business development.  Writing topics of interest At the outset, I asked the delegates to share their areas of interest or concern and their main Read More

2017-02-02T10:43:01+00:00February 2, 2017|Accountants, Kim's Blog, Lawyers, Marketing, Web Sites|

Content development – Get blood out of a stone

At a recent effective writing course I led for PM Forum http://www.pmforum.co.uk/training/ the issue causing most concern for delegates was getting content out of busy lawyers, accountants and surveyors. Content development was described as being like getting blood out of stone. So here are some ideas to help get that Read More

2016-03-20T16:14:50+00:00March 20, 2016|Kim's Blog, Marketing, Social Media|
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