events Archives - Page 5 of 32

25th Professional Marketing Forum Conference Report – ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and ROI
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25th Professional Marketing Forum Conference Report – ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and ROI

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Selling, Statistics and trends, Strategy

25th Professional Marketing Forum Conference Report – ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and ROI

The Professional Marketing Forum Conference is the annual highlight for professional services marketers. A shorter version of this article on the 2020 conference appeared in the PM magazine November 2020 issue. This is the 25th Professional Marketing Forum Conference Report - ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and Read More

Kim Tasso2020-11-05T10:46:11+00:00November 5, 2020|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Selling, Statistics and trends, Strategy|

BCO’s Inspirational Leaders – Toby Courtauld of Great Portland Estates
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BCO’s Inspirational Leaders – Toby Courtauld of Great Portland Estates

Kim's Blog, Management Skills, Property, Statistics and trends

BCO’s Inspirational Leaders – Toby Courtauld of Great Portland Estates

Earlier in the year, I went along to the first event of 2020 for British Council for Offices BCO’s Inspirational Leaders - Toby Courtauld of Great Portland Estates. It was full at the Kent House marketing suite which was full of models of new and potential London developments. I thought Read More

Kim Tasso2020-04-08T16:48:32+01:00April 8, 2020|Kim's Blog, Management Skills, Property, Statistics and trends|

Managing Partners’ Forum Awards 2020 – Marketing, client service, innovation, learning and culture change
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Managing Partners’ Forum Awards 2020 – Marketing, client service, innovation, learning and culture change

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property

Managing Partners’ Forum Awards 2020 – Marketing, client service, innovation, learning and culture change

I’ve been one of the judges on the annual Managing Partners’ Forum Awards for many years – across a number of categories. I was invited to attend the Awards dinner (again at the Marriot Grosvenor Square) to celebrate with the short-listed firms across three themes - Client, Community and Business. Read More

Kim Tasso2020-03-16T11:10:04+00:00March 16, 2020|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property|

The growth of MarTech in professional services
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The growth of MarTech in professional services

Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Social Media, Web Sites

The growth of MarTech in professional services

These two articles on the growth of MarTech in professional services were published in the February and March 2020 editions of Professional Marketing Magazine. Wouldn’t it be good if there was a central source of information about marketing automation and technology (MarTech) in professional services – whether in law, accountancy, Read More

Kim Tasso2020-09-02T09:12:03+01:00March 5, 2020|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Social Media, Web Sites|

Accountancy marketing case study – How KPMG influenced £35 million in new business by blending digital and offline media
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Accountancy marketing case study – How KPMG influenced £35 million in new business by blending digital and offline media

Accountants, Kim's Blog, Marketing, Social Media, Strategy

Accountancy marketing case study – How KPMG influenced £35 million in new business by blending digital and offline media

This blog summarises information published when KPMG won a B2B marketing award for the “Changing futures” best multichannel campaign in 2018 and a talk provided by Daniel Sullivan of KPMG at the September 2019 Professional Marketing Forum Annual Conference. This accountancy marketing case study – How KPMG influenced £35 million Read More

Kim Tasso2020-03-05T13:01:55+00:00March 5, 2020|Accountants, Kim's Blog, Marketing, Social Media, Strategy|