I scan the media regularly to capture insights into the latest marketing and business development (BD) strategies and campaigns in professional services. Delegates on my public and inhouse training sessions often ask for case studies into what their peers and competitors are doing. Case studies allow you to compare and Read More
At the end of January, I enjoyed meeting delegates (at the Novotel at Tower Hill) on the MBL “Developing more work from referrers and intermediaries” workshop. There were architects, bankers, accountants, forensic investigators, insolvency practitioners, lawyers, pension advisers and tax experts who had a range of areas of expertise including Read More
From the offices of our hosts (Thank you firm Boodle Hatfield!) we looked out at the iconic building (nicknames including The Vase, The Boomerang and The Beer Gut). Marketers from law, accountancy, engineering and property firms joined a PM Forum workshop to share ideas on how to improve our writing. Read More
I have been asking myself “Why become a member of the Worshipful Company of Marketors?” for many years. I had a long association with the Worshipful Company of Chartered Surveyors when I was a judge for the Property Marketing Awards and a columnist for Estates Gazette magazine. And I have Read More
A few weeks ago (sorry – it’s been busy) at the invitation of one of my former barrister clients I took myself along to the second Law Rocks music event at the 100 Club in London – dragging one of my legal chums with me. I had even put on Read More
