Marketing Automation Archives - Page 3 of 6

25th Professional Marketing Forum Conference Report – ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and ROI
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25th Professional Marketing Forum Conference Report – ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and ROI

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Selling, Statistics and trends, Strategy

25th Professional Marketing Forum Conference Report – ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and ROI

The Professional Marketing Forum Conference is the annual highlight for professional services marketers. A shorter version of this article on the 2020 conference appeared in the PM magazine November 2020 issue. This is the 25th Professional Marketing Forum Conference Report - ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and Read More

Kim Tasso2020-11-05T10:46:11+00:00November 5, 2020|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Selling, Statistics and trends, Strategy|

Marketing after the technology revolution?
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Marketing after the technology revolution?

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property, Social Media, Strategy, Web Sites

Marketing after the technology revolution?

This article appeared as the leader in Professional Marketing magazine (Summer 2018 edition) where I am Editorial Consultant in Chief. I used to think that the MarTech revolution had bypassed professional services but now I’m not so sure. I’ve seen the future and it is automated. So how will marketing Read More

Kim Tasso2018-07-02T14:40:36+01:00July 2, 2018|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property, Social Media, Strategy, Web Sites|

System review – Intapp integrates technology and information across the client life cycle
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System review – Intapp integrates technology and information across the client life cycle

Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management

System review – Intapp integrates technology and information across the client life cycle

As part of my ongoing review of technology systems supporting professional service firms (PSFs), I went along recently to speak to Mark Bilson of Intapp. Intapp is an interesting cloud-based platform as Intapp integrates technology and information across the client life cycle at a firm – once understood the potential Read More

Kim Tasso2018-05-30T10:22:11+01:00May 30, 2018|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management|

Vuture – Marketing and relationship management automation in professional services firms
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Vuture – Marketing and relationship management automation in professional services firms

Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management

Vuture – Marketing and relationship management automation in professional services firms

My occasional reviews of marketing technology led me to talk to Jennifer Miller at Vuture about the latest developments in marketing and relationship management automation in professional services firms. What is Vuture? Vuture is a platform that works above CRM database systems including; LexisNexis InterAction, Salesforce, Dynamics, Peppermint and OnePlace, Read More

Kim Tasso2018-04-17T16:28:59+01:00April 17, 2018|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management|

Book Review – The Analytical Marketer – How to transform your marketing organization by Adele Sweetwood
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Book Review – The Analytical Marketer – How to transform your marketing organization by Adele Sweetwood

Kim's Blog, Marketing

Book Review – The Analytical Marketer – How to transform your marketing organization by Adele Sweetwood

Health warning: This book "The Analytical Marketer – How to transform your marketing organization" by Adele Sweetwood is for serious marketers who are faced with adapting their marketing organisations to embrace the exciting (albeit a little bit scary) transformation being driven by the advances in marketing technology and automation. This is an Read More

Kim Tasso2017-01-09T20:27:27+00:00January 9, 2017|Kim's Blog, Marketing|