Marketing

Clown fish? Book review of "Rainmakers and Trailblazers: Business Development for Lawyers" by Charles Christian

Just had to share this review of "Rainmakers and Trailblazers - a step by step guide to business development for lawyers" from Charles Christian at Legal IT Insider http://www.legaltechnology.com/latest-news/book-review-law-firm-marketing-down-among-the-clown-fish/ "That’s it, we can all go home now, Kim Tasso has just written the definitive guide to law firm marketing and business Read More

2014-06-09T14:28:49+01:00June 9, 2014|Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Selling, Social Media, Strategy|

Book review – Rainmakers (Business Development for lawyers) by Geoffrey Lander

I am immensely grateful for another lovely review of my fourth book "Rainmakers and Trailblazers - Step by step business development for lawyers" - this time from Geoffrey Lander. "If there was a Hall of Fame for business development gurus then Kim Tasso would be a first ballot certainty, for both Read More

2014-06-05T17:23:07+01:00June 5, 2014|Kim's Blog, Lawyers, Marketing, Relationship Management, Selling|

Property marketing case study – Kurt Özfıçıcı at Fresh01 on virtual tours, drones, Google glasses and projection mapping

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Kurt Özfıçıcı who heads Fresh01 creative digital consultancy http://fresh01.com/. Their property clients include: ATIS Real, BNP Paribas, Lendlease and Bluewater. Read More

2014-06-05T17:00:55+01:00June 5, 2014|Kim's Blog, Marketing, Property, Social Media, Statistics and trends|

Marketing accountability and creativity, crisis management pragmatism, social media success and new banking brands at AMBA

I travelled into the depths of leafy Kent yesterday to attend the Association of MBAs (AMBA) http://www.mbaworld.com/ spring refresher day at Kent Business School. It looked like a balanced programme – two academics in the morning and two practitioners in the afternoon. Accountability vs. courage in marketing After luring the Read More

2014-05-23T14:30:19+01:00May 23, 2014|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Social Media, Strategy|

Property marketing case study: Adam Tinworth on the challenges of on-line communities and content management

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Adam Tinworth, a former features editor at Estates Gazette and now a lecturer in digital journalism and a digital strategist Read More

2014-05-19T11:38:36+01:00May 19, 2014|Kim's Blog, Marketing, Property, Social Media, Statistics and trends, Strategy, Web Sites|
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