At the start of March, there was an online PM Forum workshop on “Being more strategic”. Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). Below is a summary of the key themes Read More
The 18 delegates at the April PM Forum day workshop on “The Proactive Marketing and Business Development Executive” were evenly split between legal and accountancy firms with a slight majority from law firms. Throughout the day there was lots of interaction through polls, break out exercises and discussion. Here I Read More
In today’s video I explore the art of storytelling. Why stories are so powerful in communication. How stories can be used to persuade. How to structure a great story. And how to tell a great story. So here’s this month’s video – The art of storytelling. (Video script - 12 Read More
I’ve done lots of training and workshops on storytelling (see this 2017 summary of ideas on selling legal services with storytelling ). Often as part of persuasive writing sessions. The image below shows you some of the tools I use in my storytelling workshops. Most people know that research shows Read More
(Video script – 10 minutes) I often design and deliver training courses and workshops on writing – for professional people (lawyers, accountants and surveyors) who have to get to grips with writing articles, blogs and social media posts as part of their personal promotion. And for marketing and business development Read More
