MROI

Five questions from a campaign, thought leadership and project management workshop

At last week’s campaigns workshop for PM Forum training  we had a full house of delegates with a rare balance between legal, accountancy/actuarial, property/engineering and consultancy firms. This article summarises the key themes emerging and contributes to the learning resources pack of the delegates. Five questions from a campaign, thought Read More

2022-06-27T09:21:28+01:00June 27, 2022|Kim's Blog, Marketing, Relationship Management, Selling, Strategy|

Proactive Marketing Executive – Plans, Budgets, Relationships and Career Development

Last week I was joined by 18 delegates from solicitor, patent attorney, accountancy, surveying and consulting practices for PM Forum’s “Proactive Marketing Executive” full day workshop.  The poll results and delegate comments are shown below. We cover a huge amount during the day: strategic marketing, operational marketing, managing campaigns, resource Read More

2021-09-10T09:20:22+01:00September 7, 2021|Kim's Blog, Management Skills, Marketing, Relationship Management|

Legal marketing case study – Clark Hill redesigns its marketing and BD team

In September, the international senior marketing and business development team at Clark Hill  presented a webinar for the Professional Marketing Forum. The topic was “Clark Hill redesigns its marketing and BD team”. The work to re-imagine its marketing and business development (M&BD) team won Clark Hill the Best Marketing Initiative Read More

2023-03-06T11:04:36+00:00January 28, 2021|Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|
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