Segmentation

Professional Service Firms: Reflections on 2014 – Actions for 2015

I produced an overview of my work during the year (see http://kimtasso.com/whats-new/work-update/) but have summarised below three key reflections on the year and thus the main focus for action in 2015 for professional service firms: 1. Lead with strategy – Some have it. Many don’t. Everyone talks about it. Industries Read More

2014-12-23T09:45:05+00:00December 23, 2014|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|

Back to basics – The importance of segmentation and personas

While it is easy to get wrapped up in all the amazing digital technologies that are available to marketers (I recently read a report that said, on average, even a junior marketer will use up to 100 different technologies in a day without even noticing) sometimes it is important to Read More

2016-10-28T10:39:05+01:00November 25, 2014|Kim's Blog, Marketing, Strategy|

Book review: “Developing a business strategy – How to use strategic planning to start up or grow your business” FT Essential Guides by Vaughan Evans

I’ve read numerous books on strategy since before my MBA in 1996 and ever since. There were some good and some poor. As part of preparing for the forthcoming course on “Being more strategic” for PM Forum http://www.pmforum.co.uk/training/ I needed to select a couple of books to recommend to delegates. Read More

2014-08-19T16:00:04+01:00August 19, 2014|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|

Property marketing: Trends and challenging convention (Summary of EG Property Marketing summit speech)

At the Estates Gazette (EG) inaugural Property Marketing Summit conference on Thursday 26th June 2014 (#marketingsummit) I gave a presentation entitled “Challenging convention: prioritising investment – from traditional to sophisticated marketing in the new property world”. This is a summary of the key points from my presentation – please email Read More

Property marketing case study: Adam Tinworth on the challenges of on-line communities and content management

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Adam Tinworth, a former features editor at Estates Gazette and now a lecturer in digital journalism and a digital strategist Read More

Go to Top