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Book Review: Valuable content marketing by Sonja Jefferson and Sharon Tanton

I’ve just written a review of this book for PM Magazine http://www.pmforum.co.uk/. My conclusion? This is a quick read for those who are trying to get their head around content marketing for the first time and how to integrate all the elements of their marketing and sales campaigns (i.e. their Read More

2013-09-04T21:40:33+01:00June 11, 2013|Kim's Blog|

The price of divorce: survey results

At the beginning of February I released a survey into the price of divorce in conjunction with www.onlydads.org and www.onlymums.org The key findings from the research are as follows: 71% of those responding were male 50% had an average gross household income of between £25,000 and £100,000 55% said that the children lived Read More

2013-08-28T13:49:02+01:00March 14, 2013|Kim's Blog, Lawyers, Marketing, Statistics and trends|

Understanding General Counsel – Four recent research reports

There were four research reports to help us understanding General Counsel (in-house lawyers) published recently. Each drew out some surprising findings: Nabarro’s third annual general counsel report (surveying 100 GCs from FTSE listed and large private companies) indicated that 75% were keen to receive further training on influencing. GCs from Kellogg, Misys and Sony Read More

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