Strategy

Digital PR case study – BDO accountants “Service2020: Megatrends for the decade ahead” and local government social media campaign

Allan Evans is global head of clients and markets at BDO accountants and in the UK leads a team of more than 60 people. Prior to joining BDO, Allan was the sales and marketing director for PricewaterhouseCoopers and before that he worked at Abbey Life, Lloyds TSB, Friends Provident and Read More

Case study (Law firm marketing) – Mishcon de Reya

The following article was published today on Legal Technology Insider http://www.legaltechnology.com/latest-news/business-development-mishcon-de-reya-in-the-spotlight/ Business Development: Mishcon de Reya in the spotlight Kim Tasso* shines the spotlight on marvellous marketing at large and small law firms. Let’s start with Mishcon de Reya. At number 45 in the charts and a fee income of £73m Read More

2014-07-09T09:20:34+01:00April 10, 2013|Kim's Blog, Lawyers, Management Skills, Marketing, Selling|

Innovation in small law firms

A recent article in The Lawyer (18 February 2013) focused on innovation in smaller law firms. I have summarised the ways in which the featured firms achieved their innovation: Anthony Collins (£14.4m, Birmingham) – Niche in social housing, health and social care, local government, education and faith communities. Flint Bishop (£9.4m, Derby) Read More

2013-08-15T18:39:43+01:00April 8, 2013|Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|
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