Accountancy marketing case study – Manufacturing and engineering benchmarking thought leadership at MHA

Posted on: June 8, 2018 Accountancy marketing case study – Manufacturing and engineering benchmarking thought leadership at MHA

I’m always on the lookout for great marketing and communications campaigns and I found an excellent sector initiative by a UK wide accountancy association – Manufacturing and engineering benchmarking thought leadership at MHA. It’s a good accountancy marketing case study. The main research publication is the annual report (the latest is for 2017/2018 but it […]

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Client satisfaction benchmarks – How do you measure up?

Posted on: May 31, 2018

At recent referrer management and client relationship management training sessions http://www.mblseminars.com/Outline/Developing-More-Work-from-Referrers-_-Intermediaries/5770/ , we have talked about NPS (Net Promoter Score) which measures the propensity or likelihood of recommendation and how it is rapidly becoming the standard measurement of client satisfaction in professional service firms. Several people have asked about client satisfaction benchmarks – How do […]

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How do we get more women into surveying?

Posted on: July 14, 2017

Recruitment in the property sector is tough. Many property practices find their growth ambitions constrained because they can’t recruit enough of the right calibre candidates – at junior and senior levels. In some cases, this results in unseemly salary battles and a constant churn of junior, middle ranking and senior surveyors – and the resultant […]

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Differentiation strategies and innovation

Posted on: June 9, 2017 Differentiation strategies and innovation

Differentiation is a question that is raised in many of my strategy and business development workshops for professional service firms. Differentiation is the process of identifying a difference between your own and competing products or services that has some value to clients. Differentiation is a fundamental marketing concept for the mature markets of the legal, […]

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Legal market research – Lexis-Nexis Bellwether research report 2017 “Why independent law firms are thriving”

Posted on: June 1, 2017 Legal market research 2017

Now in its fifth year, LexisNexis Bellwether has released the first of three legal market research reports for 2017. The research, in conjunction with Linda Jones & Partners, is based on 10 qualitative interviews and quantitative research with 118 lawyers in independent law firms (75% of whom had worked at larger firms in the past) […]

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