Value proposition

The power of three in personal introductions (BrandMe)

There is a short video about Power of three - Writing and presentation basics (Video) (kimtasso.com). And I’ve written before about the power of three when developing a persuasive presentation. See, for example, a review of a book on the topic Book review - The presentation book by Emma Ledden Read More

Book Review – “How to think strategically: Your roadmap to innovation and results” by Davide Sola and Jerome Couturier

I’ve read numerous books on strategy since before my MBA in 1996 and ever since. There were some good and some poor. As part of preparing for the forthcoming course on “Being more strategic” for PM Forum http://www.pmforum.co.uk/training/ I needed to select a couple of books to recommend to delegates. Read More

2014-08-19T15:58:10+01:00August 19, 2014|Accountants, Kim's Blog, Lawyers, Management Skills, Property, Strategy|

Marketing Technology – To automate or not to automate legal pitch and tender documents? (Enable’s PitchPerfect system)

I have been helping law firms for almost two decades with their major informal pitches and formal tenders. I’m pleased to report that my success rate is almost 100%. I train both marketing/business development people and lawyers themselves in effective sales and pitch techniques. So I was interested to hear Read More

2014-07-07T10:50:33+01:00July 7, 2014|Kim's Blog, Lawyers, Selling|
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