This month's short (nine minutes), fun video is on Brand Basics (Video) What is a brand? Why are brands so important? How do you build a brand? Hi. I’m Kim Tasso Today I’d like to introduce you to the concept of brands – an important idea in marketing. And one Read More
One of my property clients gave me a copy of this book to support a partner away day I was leading on authenticity, values and leadership. It’s a quick but interesting read so I thought – especially as I am proud Twickenham resident and a rugby fan - I’d provide Read More
Despite its crucial importance in driving profitability and competitiveness, and its centrality in the marketing mix, it’s surprising that there is not a lot of published material about how law firms (and other professions) price their services. The hourly rate Until recently, the hourly rate (and it’s best friend the Read More
