Writing

Making an impact, influence and persuasion

Stephanie Hughes led an interactive session on "Making an impact, influence and persuasion" for an early evening event for Professional Marketing Forum http://www.pmforum.co.uk/ in London recently. Stepanie has been a concert pianist and a radio and television presenter. She is an experienced consultant and coach. Bring energy into the room Read More

2021-04-03T16:01:39+01:00August 13, 2018|Kim's Blog, Management Skills, Marketing, Selling|

Book – Social Media in Business Development and Relationship Management: A Guide for Lawyers

I’m spending my summer months writing a short (around 20,000 words) booklet which is designed to be a pragmatic guide for lawyers on Social Media in Business Development and Relationship Management. It will address approaches for both firms and individual lawyers. Digital marketing, social selling and online relationship management are Read More

Persuasive writing: Titles and tweets

At the recent Persuasive writing course in London I was asked to provide more information on crafting great titles for article and blogs. I also discovered that at a previous session I’d been asked to provide more guidance on writing effective tweets. The two topics are similar – so here Read More

2017-11-17T15:59:52+00:00November 17, 2017|Kim's Blog, Marketing, Selling, Social Media, Web Sites|

Persuasive writing – Nine quick tips

The most recent persuasive writing course – up in Manchester last week – generated some interesting discussions about effective technique. Here are a few tips to add to those in previous persuasive writing blogs. 1. Red mist words There are some words and phrases that I really dislike. Because they Read More

2017-10-06T12:18:03+01:00October 6, 2017|Accountants, Kim's Blog, Lawyers, Marketing, Selling|
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