Monthly Archives: November 2010

Book review – From products to customers to the human spirit: Marketing 3.0 By Kotler, Kartajaya and Setiawan

I’ve just read and written a review (for Professional Marketing magazine) of “From products to customers to the human spirit: Marketing 3.0” by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. It suggests that Marketing 3.0 is where marketing has evolved from being product centric, to consumer centric to being focused on Read More

2013-07-26T21:40:54+01:00November 15, 2010|Kim's Blog, Marketing, Strategy|

Making the most of meetings

Most lawyers, surveyors and accountants moan about how many internal meetings they have to attend and what a huge amount of time (and money) is wasted in them. So how do we make our meetings more effective? Common sense and communication The professions are bright people. They understand that effective Read More

2019-10-01T18:11:07+01:00November 9, 2010|Kim's Blog, Management Skills, Psychology|
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