Monthly Archives: May 2011

12 thoughts on the future of digital marketing in the professions

With my new training course for the PM Forum (Inbound marketing and social media – 15th June) looming on the horizon I thought I’d better see about the latest thinking at the other end of the spectrum on digital marketing and was delighted when Mark Power, CEO of Concep (www.concepglobal.com), Read More

Using Kaplan and Norton’s Balanced Scorecard as a business planning tool

Most people who have completed management studies or an MBA will be familiar with this model. But there are a couple of professional practices that I work with who have used it in anger and have effectively built their integrated firm business plan, departmental business plans and individual partner plans Read More

2014-08-18T14:03:20+01:00May 10, 2011|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|
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