Monthly Archives: December 2011

Strategic drift – a risk for partnerships

In most of the courses I teach and the coaching provided to senior lawyers, accountants and surveyors I talk about the importance of having a firm-wide strategy. Even if it is merely an “umbrella strategy” of overall parameters about how the equity partners hope that the firm will develop and Read More

2021-04-10T16:15:13+01:00December 29, 2011|Accountants, Kim's Blog, Lawyers, Management Skills, Property, Strategy|

Why should you blog? – A video

In a recent exercise with the Open University (where I did my MBA many, many years ago) I was asked the questions “What is a blog?” and “Why do people blog?”. They found it such a useful discussion that they asked me to film the main points and the result Read More

2013-08-01T14:33:05+01:00December 29, 2011|Kim's Blog, Marketing, Social Media, Web Sites|

Effective marketing and relationship management on a low budget

I wrote a chapter on this topic for Ark Publication’s “Best Practices in Legal Marketing” which was published last month. The article is written for lawyers in smaller firms who do not have the cash resources of their bigger competitors and provides ideas on how to market smarter rather than Read More

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