The latest legal marketing case study for the Marvellous Marketing series at Legal Technology Insider: http://www.legaltechnology.com/latest-news/kim-tasso-on-marvelous-marketing-from-referrer-management-to-chilli-campaigns-national-awards/ With the legal news full of stories of woe about the demise of so many small law firms it is heartening to hear about success – such as growing from a part-time sole practitioner Read More
The latest legal marketing case study for the Marvellous Marketing series at Legal Technology Insider: http://www.legaltechnology.com/latest-news/kim-tasso-on-marvelous-marketing-from-referrer-management-to-chilli-campaigns-national-awards/ With the legal news full of stories of woe about the demise of so many small law firms it is heartening to hear about success – such as growing from a part-time sole practitioner Read More
There was an interesting piece on growth and UK accountancy market trends in Accountancy Age on 13 January looking at the trends within top 100 accountancy practices (http://www.accountancyage.com/aa/analysis/2322595/full-top50-50-analysis-mixed-bag-of-success?utm_term=&utm_content=headline_title&utm_campaign=AA.Best_Practice_RL.EU.A.U&utm_medium=Email&utm_source=AA.DCM.Editors_Updates) The main points were: There were 12 new entrants into the market – in some ways this is encouraging as it shows Read More
This topic continues to generate an increasing amount of interest as the importance of emotional intelligence (aka soft skills) for leadership, management, marketing, selling and client relationship management becomes more generally known. There are many resources on this web site on the topic (use the search facility) and I provided Read More
Rather than death by a thousand cuts, law firms are having large chunks of them bitten away by a variety of forces and one wonders how long some of these carcasses can survive. Some media refer to these as Zombie firms – but I would suggest that in business there Read More
