Monthly Archives: February 2014

Withers’ double win – A cracking demonstration of superb law firm marketing AND a tour de force on legal pitfalls in social media

I had three motivations for scooting over to the uber-cool BL-NK pop-up venue in Hoxton yesterday just around the corner from Silicon Roundabout at the very heart of digital London. The first was to see the marketing efforts of Withers Worldwide in action as a legal and law firm marketing Read More

2014-02-28T17:18:22+00:00February 28, 2014|Kim's Blog, Lawyers, Marketing, Social Media|

6 trends for marketers to watch – Compliance, video, creativity, social business, crowdsourcing and big data

As always, marketers are battling to keep up with all the changes driven by international, technological and economic upheaval. But here are six trends for marketers that caught my eye:  1.     Monitor UGC (User Generated Content) The Committee of Advertising Practice (CAP) indicated that organisations MUST monitor comments, posts, videos and Read More

2014-02-17T09:52:14+00:00February 17, 2014|Kim's Blog, Management Skills, Marketing, Statistics and trends|

6 counter-intuitive market trends – Books, luxury goods, universities, small businesses, feminisation and older women

Having just surfaced from a mountain of research, I’ve plucked these gems out as counter-intuitive market trends that could have an impact on your business or marketing strategy  1.     Book publishing growth  Whilst we may think that electronic books have taken over, there were 530,000 new books published in 2011 Read More

2014-02-14T12:15:23+00:00February 14, 2014|Kim's Blog, Marketing, Statistics and trends, Strategy|

8 copywriting tips – backed by science

I read this excellent blog on copywriting tips which was originally published in the Buffer Blog http://blog.bufferapp.com/data-backed-copywriting and to those who attend my copywriting classes I recommend that you read the entire blog. But here are the highlights: Create a curiosity gap – the headline needs to be tantalising enough to Read More

2014-02-14T09:41:52+00:00February 14, 2014|Kim's Blog, Marketing, Selling, Social Media, Web Sites|

Book Review: The presentation book – how to create it, shape it and deliver it by Emma Ledden

I’ve just reviewed this book for PM (Professional Marketing) magazine and the article will appear shortly here http://www.pmforum.co.uk/magazine/ The book provides a good, solid introduction to the art of crafting and delivering a great presentation. It introduces three steps early: 1. Profile your audience 2. Structure and shape your message Read More

2014-02-11T19:50:09+00:00February 11, 2014|Kim's Blog, Management Skills, Marketing, Selling|
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