Monthly Archives: June 2015

Positive, persuasive and persistent – Therapy and theory of partner buy-in

Anger management, changing perceptions, expectations management, risk aversion, new CRM systems, protectionism, inertia and even monkeys - There’s always so much variety when we discuss the challenge of partner buy-in for marketers in professional service firms! At the most recent PM Forum http://www.pmforum.co.uk/training/ workshop “Getting it past the partners – Read More

2015-06-19T15:56:30+01:00June 19, 2015|Kim's Blog, Marketing, Relationship Management, Selling|

Four themes in referrer management – for lawyers and accountants in the UK and internationally

Intermediary and referrer management was the topic for a full day session at a recent MBL training event in London and also a recent conference session for international accountants in the CPAAI network in Amsterdam. Referrer and intermediary management is one of my key themes this year and I have Read More

2018-01-12T12:22:40+00:00June 19, 2015|Accountants, Kim's Blog, Lawyers, Relationship Management|

“Mavericks, measurement and impatience” Campaign management in the professions – highlights from the West Midlands Professional Marketing Forum

Yesterday, I was delighted that the West Midlands branch of Professional Marketing Forum invited me to run a condensed “Campaign management in the professions” session. It was a great turnout with over 30 folk from legal, accountancy, actuarial, property and patent attorney firms. We enjoyed sunshine and the wonderful hospitality Read More

2015-06-12T13:19:42+01:00June 12, 2015|Accountants, Kim's Blog, Lawyers, Marketing, Property, Strategy|
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