Monthly Archives: September 2017

Selling legal services with storytelling

I recently ran some workshops for lawyers on selling legal services with storytelling. It was to help them to appreciate the value of a more personal and emotional narrative in conversations with clients – whether in the written or spoken word. It is uncomfortable pushing information out to people - Read More

2017-09-27T11:58:35+01:00September 27, 2017|Lawyers, Marketing, Selling|

Legal case study – Anatomy of a law firm merger (Ross & Craig and DMH Stallard)

In 2015 I interviewed David Leadercramer, the former managing partner and senior partner of Ross & Craig solicitors http://www.rosscraig.com/ about his firm’s decision to merge with DML Stallard http://www.dmhstallard.com/ to gain insight into the merger decision and process. The original interview is below. David was kind enough to reflect recently Read More

2017-09-27T09:33:11+01:00September 27, 2017|Kim's Blog, Lawyers, Management Skills, Strategy|

New and free learning resource for lawyers and surveyors – from Davitt Jones Bould solicitors

Davitt Jones Bould, the specialist real estate law firm, has launched DJB Learning which is a new and free learning resource for legal and property professionals in order to achieve their CPD. The learning and development portal has information on a number of topics: Technical knowledge Real estate law, knowledge Read More

2017-09-18T10:26:13+01:00September 18, 2017|Lawyers, Management Skills, Property, Web Sites|

Accountancy marketing case study – From client referrals to sectors and social media

Wilson Wright (established in 1893) is a nine partner accountancy practice based in Holborn Circus in London serving both private and commercial clients. In 2016 it won the British Accountancy Award (BAA) for Independent Firm of the Year (Greater London) and is currently shortlisted for Mid-Tier Firm of the Year. Read More

2017-09-12T14:15:17+01:00September 8, 2017|Accountants, Kim's Blog, Marketing, Relationship Management, Social Media|

Book review: How to become the firm of choice by Robert J Lees and August J Aquila (strategy development)

This book review of "How to become the firm of choice" on strategy development in PSFs appeared in Professional Marketing magazine in the September 2017 edition. This book tells a story. In the form of a case study. It joins a mid-sized (21 partner) law firm on its two year Read More

2017-09-04T09:21:54+01:00September 4, 2017|Accountants, Kim's Blog, Lawyers, Management Skills, Property, Strategy|
Go to Top