Monthly Archives: March 2018

Be more Jessica Pearson – Nine tips on assertiveness, impact and effectiveness for marketing and BD executives

At a recent assertiveness, impact and effectiveness workshop for marketing and BD executives we considered our various heroes and heroines. Jessica Pearson, managing partner of a fictitious New York law firm in the television series Suits, was considered an exemplar of assertiveness, impact and effectiveness. A good role model because Read More

2021-04-03T16:27:30+01:00March 30, 2018|Kim's Blog, Management Skills, Marketing, Relationship Management|

Strategic thinking – Audits, assumptions and alignment

We discussed strategic thinking – audits, assumptions and alignment at the recent “Being more strategic” training workshop at the Professional Marketing Forum http://www.pmforum.co.uk/training.aspx   Fee-earners and strategy There was a discussion about why some fee-earners in professional service firms found strategic discussions and decisions difficult, for example: There are multiple Read More

2018-03-26T10:59:55+01:00March 26, 2018|Kim's Blog, Management Skills, Marketing, Strategy|

Introducing the marketing planning process into a professional service firm

At the recent “Marketing planning in a nutshell” training workshop http://www.pmforum.co.uk/training.aspx, the focus was on the best way to introduce a marketing planning process into a professional service firm. While many of the larger professional service firms have sophisticated marketing and business development planning processes, some smaller firms are still Read More

2018-03-20T13:45:26+00:00March 20, 2018|Accountants, Kim's Blog, Lawyers, Marketing, Property, Strategy|

Search Engine Optimisation SEO – An update

Every couple of years I attend a training session on Search Engine Optimisation (SEO) to ensure that my knowledge remains up to date. This month I attended a SEO course for journalists organised by  and led by my old friend Adam Tinworth (Twitter @adders and blog at https://www.onemanandhisblog.com/ ). So Read More

2018-03-06T10:22:01+00:00March 6, 2018|Kim's Blog, Marketing, Social Media, Web Sites|
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