Kim’s Blog

Legal Marketing Case study – Withy King’s research/media relations campaign

http://www.legaltechnology.com/latest-news/kim-tasson-on-marvellous-marketing-how-withy-king-got-closer-to-the-oxford-media/ The following case study appeared in today's Legal Technology Insider Kim Tasso on Marvellous Marketing: how Withy King got closer to the Oxford media Withy King is a £16m, 45 partner commercial and private law practice with seven offices (including Bath, Swindon, Oxford and London) along the M4 corridor. I Read More

2013-09-03T17:08:48+01:00June 25, 2013|Kim's Blog, Lawyers, Marketing, Strategy|

Coaching success stories

I don’t often share my coaching success stories – but recent results have been astonishing. I’ve had to change the details a little to protect confidentiality, but here are a selection: Property director back in the game An MBA qualified director in the property sector had a serious illness which Read More

Book review: Life after Boris by James Mendelssohn (a story about succession in a partnership)

I liked both “Who moved my cheese?” (Spencer Johnson) and “Our iceberg is melting” (John Kotter) – two fables about how to manage individual and business change. And now the professions have their own story about succession in a partnership. With a distinctly “Watership Down” feel – the main characters Read More

2013-09-04T21:43:48+01:00June 21, 2013|Accountants, Kim's Blog, Lawyers, Management Skills, Property|

Book Review: Valuable content marketing by Sonja Jefferson and Sharon Tanton

I’ve just written a review of this book for PM Magazine http://www.pmforum.co.uk/. My conclusion? This is a quick read for those who are trying to get their head around content marketing for the first time and how to integrate all the elements of their marketing and sales campaigns (i.e. their Read More

2013-09-04T21:40:33+01:00June 11, 2013|Kim's Blog|

Personality assessment as part of the coaching and development process

Psychometric tests are often used as part of the recruitment assessment process by human resource professionals, but many people find them a valuable element of a performance improvement or career development coaching process. Many clients have found insights into their own personality – and how it compares to their colleagues Read More

2022-06-11T11:54:42+01:00June 5, 2013|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property|
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