Content Marketing

Struggling with segmentation?

This leader article “Struggling with segmentation” was published in the Summer 2021 edition of Professional Marketing Magazine https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx  which is sent free to members of the Professional Marketing Forum. https://www.pmforum.co.uk/ The Covid pandemic thrust marketers into the limelight. Without the face-to-face interactions that are fundamental to so much marketing and Read More

2021-06-30T17:12:44+01:00June 30, 2021|Kim's Blog, Marketing, Strategy|

Video in the marketing mix

During the Covid-19 lockdown there was an explosion of video content from professional services firms. There was also an increase in content (some through webinars and a lot through video!) about producing and distributing video content. Over the last year, I too have been experimenting with video in my marketing Read More

2021-04-03T14:19:14+01:00April 3, 2021|Kim's Blog, Marketing, Social Media, Web Sites|
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