KAM and cross selling

Key Account Management (KAM) – An integrated approach
Gallery
Key Account Management (KAM) – An integrated approach

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Strategy

Key Account Management (KAM) – An integrated approach

What were the key themes arising at the recent PM Forum – PM Forum workshop on “Towards KAM and ABM: Helping fee-earners with client relationship management”?. 60% of the delegates from law and accountancy firms (including those in the energy, financial, public sector, charities and education sectors) across UK were focused on KAM for Read More

Kim Tasso2026-06-10T09:41:09+01:00June 10, 2026|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Strategy|

Key Account Management (KAM) – Start small, Be strategic and Provide support
Gallery
Key Account Management (KAM) – Start small, Be strategic and Provide support

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Psychology, Relationship Management, Strategy

Key Account Management (KAM) – Start small, Be strategic and Provide support

What were the key themes arising at the recent PM Forum – PM Forum workshop on “Towards KAM and ABM: Helping fee-earners with client relationship management”?. 14 delegates from across the UK joined us – mostly from law firms. Some delegates were looking at establishing their first KAM programme whilst others were reigniting Read More

Kim Tasso2025-06-20T10:20:41+01:00June 20, 2025|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Psychology, Relationship Management, Strategy|