Nielsen Norman Group

Persuasive writing – Brand Voice and Tone of Voice

Delegates from law firms in Dublin, Manchester, Buckinghamshire and London joined me at the MBL workshop  on  persuasive writing. Some were lawyers (family, immigration and conveyancing) and some were in marketing/BD roles with a focus on pitches and tenders. We covered material to help craft clear, concise and compelling communications. Read More

2025-02-21T12:37:16+00:00February 21, 2025|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Psychology, Selling|

Book review: Everybody writes by Ann Handley

I’m always searching for great books to recommend to people who attend my training courses. My previously recommended books on writing are still good and amongst my “go tos”. But I wanted an up-to-date recommendation on a writing book.  I recently researched top marketing books and – surprise – this Read More

2024-10-08T08:07:39+01:00October 8, 2024|Kim's Blog, Management Skills, Marketing, Social Media, Web Sites|
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