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Marketing a wills and probate business

Last week I attended CLT’s conference on “Managing and marketing a profitable private client department” where I delivered an hour paper on marketing, drawing in part on the lessons and case studies I had recently gathered to update the marketing chapter for the Law Society’s Probate Practitioners Handbook Knowing that Read More

2016-04-13T09:33:16+01:00June 29, 2010|Kim's Blog, Lawyers, Marketing, Web Sites|

Building brands – while building a PSF

At the risk of upsetting my friends at BrandFinance, I want to share what I heard at the keynote speech of yesterday’s Estates Gazette Property Marketing and PR Summit which was supported by the Profile Property Networking Group. John Murphy established Interbrand back in 1974 – along the way creating Read More

2013-07-25T13:45:02+01:00April 22, 2009|Kim's Blog, Marketing, Strategy|
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