Profit

Context and curiosity drive commerciality and pricing

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles.  Thanks to Simmons & Simmons for hosting the Read More

Book review: All you need to know about commercial awareness by Christopher Stoakes

I facilitate various workshops designed to increase commercial awareness. For young professionals. And it’s good to be able to recommend reliable sources of information at those sessions. This short (130 pages) information-packed book was revised in 2019. And I commend it to those looking to initiate their commercial awareness journey. Read More

2023-08-24T15:46:17+01:00August 24, 2023|Kim's Blog, Management Skills|

Brand Basics (Video)

This month's short (nine minutes), fun video is on Brand Basics (Video) What is a brand? Why are brands so important?  How do you build a brand? Hi. I’m Kim Tasso Today I’d like to introduce you to the concept of brands – an important idea in marketing. And one Read More

2021-05-14T09:17:19+01:00May 14, 2021|Kim's Blog, Marketing|

Law firm analysis – MHA Legal Benchmarking Annual Report 2020

I regularly scan for research reports that can be used by professional service firms (lawyers, accountants and surveyors) when conducting their business analysis and business, financial and marketing planning. I share summaries of key reports to assist firms with their planning. The MHA Legal Benchmarking Annual Report 2020 (8th) covers Read More

2021-03-30T20:47:58+01:00January 14, 2021|Kim's Blog, Lawyers, Management Skills, Statistics and trends, Strategy|
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