Short listed for CIM Women in Marketing Greater London Award

Posted on: October 5, 2011

As I am always encouraging my clients and colleagues to enter into awards (both to have their achievements recognised and for the positive PR), I was somewhat surprised (and absolutely delighted) to hear today that I have been shortlisted in the Chartered Institute of Marketing’s Women in Marketing Greater London award. The nomination is in […]

Read More

Top 10 tips in marketing communications – Marketing and BD assistants share their knowledge

Posted on: October 5, 2011

This morning I worked with 18 young marketing and BD assistants on a PM Forum course on “Practical and Professional skills”. We covered a lot of ground. But there was a series of group workshops where they demonstrated just how much they knew by identifying 10 top tips in a variety of promotional and communication […]

Read More

Business Development for Lawyers

Posted on: September 14, 2011

Yesterday, I ran one of the regular CLT training courses on “Business Development for Lawyers” in Holborn. We were located at the De Veer Hotel and it was a small but friendly group. A diverse range of lawyers were present from an equally diverse range of firms – a sole practitioner from Surrey, commercial and […]

Read More

CubeSocial – Personal conversation management rather than Corporate client relationship management?

Posted on: September 7, 2011

In many marketing and BD teams, the focus is on managing large, central client or CRM databases into which everyone enters their clients, referrers, contacts and activities so that some sort of co-ordination, planning and tracking can take place. But many lawyers, accountants and surveyors continue to resist using such systems. Their reasons are many […]

Read More

Social media, reputation management and employment law

Posted on: September 7, 2011

I’m not a lawyer nor an employment expert, but a number of clients have asked for help in developing their social media policy with regards to protecting their reputation and those of their people. Naturally, I always talk to the relevant lawyers and HR people. So it was interesting to read a recent seven page […]

Read More

Original branding by Matt Playford · A site by Fresh01