Kim Tasso
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Home
About
-Biography
-Current Consultancy Themes
-Writing
-Speaking
-Favourite Web Links
-Gallery
What’s New?
-Work Update – Kim Tasso clients and assignments
--Legal sector consultancy
--Property sector consultancy
--Accountancy sector consultancy
--Other Sectors
-Speaking and Lecturing
-Knowledge Update
-Website Update
-Personal Updates
Clients
-Legal
-Accountancy and Financial
-Property
-Communications and Media
-Education and Training
-Miscellaneous
-Client References
Consultancy
-Problem Solving
-Managing Change & Growth
-Strategy and Planning
-Marketing and Business Development
-Relationship Management
-Selling and Tenders
-Social Media
-Writing
-Training and Facilitation
--Training Courses
-Coaching and Mentoring
-Locum and Long Term Assignments
-Non-Executive Director
Blogs
-Management and marketing in the professions
-Kids in London
-MayB it’s because I’m a Londoner
-London Dog Blog
-Single parents
Publications
-Essential soft skills for lawyers
-Better Business Relationships
-Social Media for Lawyers
-Rainmakers and Trailblazers – Business development for lawyers
-Growing Your Property Partnership
-Media Relations in Property
-Selling Skills for the Professions
-Published Articles
Creative Corner
-Emerging Trends
-Why Isn’t There
-Favourite Quotes
FAQ
Students
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Why Isn’t There…?
Essential soft skills for lawyers
FAQ
Are brands relevant to the professions?
Barrister marketing: What is the best way for barristers to market themselves?
Do I need a web site?
Have the professions missed the mobile revolution?
How are lawyers accountants and surveyors using social media in a more advanced way?
How can a lawyer become more effective at business development?
How can busy partners create space to devote to growing the business?
How can coaching help partners improve their business development performance?
How can I be a more effective networker? (Networking skills)
How can I improve my active listening skills?
How can I improve my chances of winning a pitch?
How can I improve my cross cultural communication?
How can I improve my persuasion skills?
How can I improve my pricing strategy?
How can I improve my targeting of new business?
How can I improve our success rate at competitive tenders?
How can I improve the effectiveness of my persuasive writing?
How can I improve the effectiveness of secondments
How can I improve the quality and effectiveness of my business plan?
How can I market my personal injury practice?
How can I measure marketing effectiveness and return on investment?
How can I write articles that raise our profile and generate interest?
How can lawyers reshape their skills services and careers?
How can non verbal communication (body language) improve my marketing and personal effectiveness?
How do I avoid complacency in client relationship management?
How do I beat commoditisation and promote innovation in my law firm?
How do I cultivate a culture of good client relationship management?
How do I deal with difficult partners?
How do I develop a marketing budget?
How do I ensure a successful sales meeting?
How do I establish a Key Account Management (KAM) programme?
How do I establish a training and development programme in my property business?
How do I generate more property litigation work?
How do I get into professional services marketing?
How do I get partner buy-in?
How do I improve my rankings in the legal directories?
How do I improve my web site performance in search engines (SEO)?
How do I integrate social media into my business development?
How do I market a family law practice?
How do I market to high net worth individuals?
How do I prepare and facilitate a perfect client and prospect lunch?
How do I remember names more effectively?
How do I run an internal marketing focus group (e.g. a sector group)?
How do I tackle client profiling for my key client management (KAM) programme?
How do I use Twitter?
How do you close a sale?
How do you increase motivation for marketing and business development?
How do you market personal tax services?
I know business and marketing strategy are linked – but what am I supposed to do about it?
Is social media relevant for lawyers, accountants and surveyors?
Referrer management: How can I increase the strength of my relationship with referrers and intermediaries?
We have never done any client research – where do we start?
What about brands in the property industry?
What are the best books on marketing?
What are the essential elements of a law firm web site?
What are the main strategies for promoting litigation services?
What are the most appropriate selling frameworks or models for professional firms?
What are the most effective methods of promoting wills, trust and probate services?
What are the top tips to improve client relationship management?
What are the trends for marketing careers in the professions?
What books should someone read if they are starting out in professional services marketing?
What can a young lawyer do to support business development within the firm?
What can I do to beat stress?
What do I do with only a limited marketing budget?
What does it take to be a great conference chair?
What is a value proposition or USP – and how do I create one?
What is creativity and how do I increase mine?
What is CRM And how do I start?
What is CRM and why is it important to professional firms?
What is emotional intelligence (EQ) and why is it important?
What is great leadership?
What is inbound marketing?
What is marketing?
What is neuro linguistic programming and how might it be useful to me?
What is the difference between marketing and business development?
What is the difference between marketing to businesses and marketing to consumers?
What is the impact of technology on marketing?
What is the impact of technology on marketing?
What is the role of a young lawyer in marketing his or her firm?
What is the secret of effective cross-selling?
What is thought leadership and why is it so important?
What makes an effective blog?
What practical steps can I take to improve client relationships?
What’s Google+ and why should I use it?
Why is marketing in the property sector behind the legal and accounting sectors?
Why is marketing planning so difficult in a professional service firm?
Why is project management important for the professions?
Why is selling different for the professions?
Why should (young) lawyers be interested in marketing?
Why should a law, accountancy or surveying practice use Twitter?
Why should a tax adviser use social media?
Why should lawyers accountants surveyors and other professionals devote time to blogging?
Will business development and marketing converge or compete?
Kim’s Blog
Legal Information
Marketing and management education and training
Business
Marketing education and qualifications
Publications
Better Business Relationships
Growing Your Property Partnership
Media Relations in Property
Published Articles
Rainmakers and Trailblazers – Business development for lawyers
Selling Skills for the Professions
Site Map
Social Media for Lawyers
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Test Page
There’s More to Life Than Work
What’s new?
Knowledge Update
Personal Updates
Speaking and Lecturing
Website Update
Work Update – Kim Tasso clients and assignments
Accountancy sector consultancy
Legal sector consultancy
Other Sectors
Property sector consultancy
By Post:
Influence – Cialdini’s six principles of the psychology of persuasion (Video)
Leadership: Dealing with resistance to change
Strategic thinking – It’s a jungle out there
Marketing and BD planning – Segmentation, Rock Stars and Engagement (Feb 2021)
Review: The GC Index® – a Leadership and Board Assessment tool (organimetric)
Resources to help you deal with difficult interactions
Perfect pitches – Five key points (Video)
Marketing and business development insights from secretaries and PAs/EAs (Feb 2021)
Legal marketing case study – Clark Hill redesigns its marketing and BD team
Pitch Points – Five thoughts from a pitching and tendering workshop (January 2021)
Learning from Lockdown – Positive outcomes from the Covid crisis for legal, accountancy and property sectors
Influencer marketing in professional services
Law firm analysis – MHA Legal Benchmarking Annual Report 2020
Managing and growing your private client practice (January 2021)
Self-Motivation – Ten top tips (Video)
Key takeaways from “How to manage and grow your private client practice” (Feb 2020)
Highlights from a referrer management workshop (2020)
Power of three – Writing and presentation basics (Video)
Change management basics (Video)
Impact of Covid on marketing and business development
Active Listening (Video)
Professional Services thought leadership update – FTI, Bidwells, Grist and Fieldfisher (November 2020)
Property marketing case study – Transformational change in Savills’ bid processes
Augmented Reality (AR), Extended Reality (XR) and Virtual Reality (VR) could transform online events
Improve your resilience
25th Professional Marketing Forum Conference Report – ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and ROI
Selling Basics – Detectives and DMUs (Video) and recommended books on selling
SEO update for professional services (October 2020)
Top picks from KAM training workshops (October 2020)
Book Review: Mediation skills and strategies – A practical guide by Tony Whatling
Soft skills – Boost your self-confidence and confidence (Video)
Insights into assertiveness, confidence and effectiveness (2020)
Proactive Marketing/BD Executive (Oct 2020) – Session highlights
KAM Basics – Bowties and Diamonds (Video)
Soft skills – Dealing with difficult conversations
Business relationships – Using the drama triangle to resolve conflict (Video)
Six themes on cross-selling and referrer management workshop highlights (2020)
Digital and soft skills – Microsoft on skills needed for an inclusive economy
Animal magic of buy-in and stakeholder engagement (Video)
Business relationships – How the parent, adult, child (PAC) model helps with difficult interactions (Video)
Emerging marketing and business development roles – taking responsibility for future-proofing your career
Strategy basics – Mission and vision statements with hedgehogs and helicopters (Video)
Podcast – With Kiran Kapur of Cambridge Marketing College on soft skills for marketing professionals
CIM’s Innovation in Marketing
Selling basics – Targeting with rabbits, deer and elephants (Video)
Book review: Executive Engagement Strategies – how to have conversations and develop relationships that build B2B relationships by Bev Burgess
Marketing basics – Marketing audits with onions and pestles (Video)
Book review: “Range – How generalists triumph in a specialized world” by David Epstein
An introduction to emotional intelligence (EQ) and empathy (Video)
Be more strategic – Strategy in a post-Covid19 world
Introducing client portfolio management with dinosaurs – Be more T Rex (Video)
Book launch: Essential soft skills for lawyers – some research findings
Leadership teams: Maverick Magpies and Predictable Pigeons (Video)
Improve your strategic thinking – Seven insights (2020)
What are soft skills? And why are they so important? (Video)
Better Business Relationships – The building blocks (video)
Change management: Your personal transition – Endings, neutral zone and new beginnings
Soft skills: Introduction to coaching – Three frameworks (Video)
“The State of the Marketing Profession – Past, Present and Future” by Professor Malcolm McDonald
Book review: Neuroscience for organizational change by Hilary Scarlett
Change management: Building Resilience – Regulation, Reframing, Relationships and Reflection (Video)
Marketing basics – What are the 4Ps and why are they still useful? (Video)
Marketing in a time of Coronavirus – Pragmatic ideas
Marketing strategy for accountants and tax advisors (Video)
Seven secrets of great business writing (Video)
Change management: The change process – Emotions when reacting to change (Video)
Book review: The Human Edge – How curiosity and creativity are your superpowers in the digital economy by Greg Orme
BCO’s Inspirational Leaders – Toby Courtauld of Great Portland Estates
Adapting to dog, cat and bear personalities: Better Business Relationships – Digitally (Video)
Personal reflections on managing change – Coronavirus is here to stay
Managing Partners’ Forum Awards 2020 – Marketing, client service, innovation, learning and culture change
New CIM professional marketing qualifications 2020
The growth of MarTech in professional services
Accountancy marketing case study – How KPMG influenced £35 million in new business by blending digital and offline media
Why do you need a business plan?
Why become a member of the Worshipful Company of Marketors?
Boost business development success with coaching
Book review: A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts by Bev Burgess with Dave Munn
Helping tax advisers sell their services – Be more detective
12 thoughts on delegation, coaching and team management (2019)
Book review: Legacy – What the All Blacks can teach us about the business of life by James Kerr (Leadership, culture, values and change management)
Six themes for Proactive Marketing and BD Executives (2019) – Careers, Communications, Difficulties, Goals, Expertise and Mind sets
14 pragmatic steps to improved referrer management (London and Manchester 2019)
Book Review: The Legal PR Guide – Gaining buy-in to law firm media relations
Volunteering as a Trustee with Richmond Borough Mind
Changing behaviour in the workplace to boost productivity – Insights from psychology
Developing the roles of marketing and BD secretaries, PAs and EAs
Six insights from marketing and business development assistants
Don’t try to eat the white elephant whole – thoughts on change management and leadership
Conference report: “You haven’t heard it all before” Professional Marketing Forum conference September 2019 (Innovation, procurement, campaigns, creativity, assertiveness)
Future Marketing Manager – Eight steps to manage virtual teams
Book review: Nudge: Improving decisions about health, wealth and happiness by Richard H Thaler and Cass R Sunstein
Book Review: Helping people change: Coaching with compassion for lifelong learning and growth by Richard Boyatzis, Melvin Smith and Ellen Van Oosten
Animal magic and the art of gaining buy-in: Leeds September 2019
Book review: Lost connections – Why you’re depressed and how to find hope by Johann Hari
How to facilitate groups
Be more visible – the PVI model
A strategy for developing more private client work
Nine reflections on thought leadership (2019)
Soft skills for lawyers – research and book in development
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