Kim TassoSite Map
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Kim Tasso: Founder and Principal Consultant - About Kim
- Blogs
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- Creative Corner
- Essential soft skills for lawyers
- FAQ
- Are brands relevant to the professions?
- Barrister marketing: What is the best way for barristers to market themselves?
- Do I need a web site?
- Have the professions missed the mobile revolution?
- How are lawyers accountants and surveyors using social media in a more advanced way?
- How can a lawyer become more effective at business development?
- How can busy partners create space to devote to growing the business?
- How can coaching help partners improve their business development performance?
- How can I be a more effective networker? (Networking skills)
- How can I improve my active listening skills?
- How can I improve my chances of winning a pitch?
- How can I improve my cross cultural communication?
- How can I improve my persuasion skills?
- How can I improve my pricing strategy?
- How can I improve my targeting of new business?
- How can I improve our success rate at competitive tenders?
- How can I improve the effectiveness of my persuasive writing?
- How can I improve the effectiveness of secondments
- How can I improve the quality and effectiveness of my business plan?
- How can I market my personal injury practice?
- How can I measure marketing effectiveness and return on investment?
- How can I write articles that raise our profile and generate interest?
- How can lawyers reshape their skills services and careers?
- How can non verbal communication (body language) improve my marketing and personal effectiveness?
- How do I avoid complacency in client relationship management?
- How do I beat commoditisation and promote innovation in my law firm?
- How do I cultivate a culture of good client relationship management?
- How do I deal with difficult partners?
- How do I develop a marketing budget?
- How do I ensure a successful sales meeting?
- How do I establish a Key Account Management (KAM) programme?
- How do I establish a training and development programme in my property business?
- How do I generate more property litigation work?
- How do I get into professional services marketing?
- How do I get partner buy-in?
- How do I improve my rankings in the legal directories?
- How do I improve my web site performance in search engines (SEO)?
- How do I integrate social media into my business development?
- How do I market a family law practice?
- How do I market to high net worth individuals?
- How do I prepare and facilitate a perfect client and prospect lunch?
- How do I remember names more effectively?
- How do I run an internal marketing focus group (e.g. a sector group)?
- How do I tackle client profiling for my key client management (KAM) programme?
- How do I use Twitter?
- How do you close a sale?
- How do you increase motivation for marketing and business development?
- How do you market personal tax services?
- I know business and marketing strategy are linked – but what am I supposed to do about it?
- Is social media relevant for lawyers, accountants and surveyors?
- Referrer management: How can I increase the strength of my relationship with referrers and intermediaries?
- We have never done any client research – where do we start?
- What about brands in the property industry?
- What are the best books on marketing?
- What are the essential elements of a law firm web site?
- What are the main strategies for promoting litigation services?
- What are the most appropriate selling frameworks or models for professional firms?
- What are the most effective methods of promoting wills, trust and probate services?
- What are the top tips to improve client relationship management?
- What are the trends for marketing careers in the professions?
- What books should someone read if they are starting out in professional services marketing?
- What can a young lawyer do to support business development within the firm?
- What can I do to beat stress?
- What do I do with only a limited marketing budget?
- What does it take to be a great conference chair?
- What is a value proposition or USP – and how do I create one?
- What is creativity and how do I increase mine?
- What is CRM And how do I start?
- What is CRM and why is it important to professional firms?
- What is emotional intelligence (EQ) and why is it important?
- What is great leadership?
- What is inbound marketing?
- What is marketing?
- What is neuro linguistic programming and how might it be useful to me?
- What is the difference between marketing and business development?
- What is the difference between marketing to businesses and marketing to consumers?
- What is the impact of technology on marketing?
- What is the impact of technology on marketing?
- What is the role of a young lawyer in marketing his or her firm?
- What is the secret of effective cross-selling?
- What is thought leadership and why is it so important?
- What makes an effective blog?
- What practical steps can I take to improve client relationships?
- What’s Google+ and why should I use it?
- Why is marketing in the property sector behind the legal and accounting sectors?
- Why is marketing planning so difficult in a professional service firm?
- Why is project management important for the professions?
- Why is selling different for the professions?
- Why should (young) lawyers be interested in marketing?
- Why should a law, accountancy or surveying practice use Twitter?
- Why should a tax adviser use social media?
- Why should lawyers accountants surveyors and other professionals devote time to blogging?
- Will business development and marketing converge or compete?
- Kim’s Blog
- Legal Information
- Marketing and management education and training
- Publications
- Site Map
- Social Media for Lawyers
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- Test Page
- There’s More to Life Than Work
- What’s new?
By Post:
- Change management basics (Video)
- Impact of Covid on marketing and business development
- Active Listening (Video)
- Professional Services thought leadership update – FTI, Bidwells, Grist and Fieldfisher (November 2020)
- Property marketing case study – Transformational change in Savills’ bid processes
- Augmented Reality (AR), Extended Reality (XR) and Virtual Reality (VR) could transform online events
- Improve your resilience
- 25th Professional Marketing Forum Conference Report – ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and ROI
- Selling Basics – Detectives and DMUs (Video) and recommended books on selling
- SEO update for professional services (October 2020)
- Top picks from KAM training workshops (October 2020)
- Book Review: Mediation skills and strategies – A practical guide by Tony Whatling
- Soft skills – Boost your self-confidence and confidence (Video)
- Insights into assertiveness, confidence and effectiveness (2020)
- Proactive Marketing/BD Executive (Oct 2020) – Session highlights
- KAM Basics – Bowties and Diamonds (Video)
- Soft skills – Dealing with difficult conversations
- Business relationships – Using the drama triangle to resolve conflict (Video)
- Six themes on cross-selling and referrer management workshop highlights (2020)
- Digital and soft skills – Microsoft on skills needed for an inclusive economy
- Animal magic of buy-in and stakeholder engagement (Video)
- Business relationships – How the parent, adult, child (PAC) model helps with difficult interactions (Video)
- Emerging marketing and business development roles – taking responsibility for future-proofing your career
- Strategy basics – Mission and vision statements with hedgehogs and helicopters (Video)
- Podcast – With Kiran Kapur of Cambridge Marketing College on soft skills for marketing professionals
- CIM’s Innovation in Marketing
- Selling basics – Targeting with rabbits, deer and elephants (Video)
- Book review: Executive Engagement Strategies – how to have conversations and develop relationships that build B2B relationships by Bev Burgess
- Marketing basics – Marketing audits with onions and pestles (Video)
- Book review: “Range – How generalists triumph in a specialized world” by David Epstein
- An introduction to emotional intelligence (EQ) and empathy (Video)
- Be more strategic – Strategy in a post-Covid19 world
- Introducing client portfolio management with dinosaurs – Be more T Rex (Video)
- Book launch: Essential soft skills for lawyers – some research findings
- Leadership teams: Maverick Magpies and Predictable Pigeons (Video)
- Improve your strategic thinking – Seven insights (2020)
- What are soft skills? And why are they so important? (Video)
- Better Business Relationships – The building blocks (video)
- Change management: Your personal transition – Endings, neutral zone and new beginnings
- Soft skills: Introduction to coaching – Three frameworks (Video)
- “The State of the Marketing Profession – Past, Present and Future” by Professor Malcolm McDonald
- Book review: Neuroscience for organizational change by Hilary Scarlett
- Change management: Building Resilience – Regulation, Reframing, Relationships and Reflection (Video)
- Marketing basics – What are the 4Ps and why are they still useful? (Video)
- Marketing in a time of Coronavirus – Pragmatic ideas
- Marketing strategy for accountants and tax advisors (Video)
- Seven secrets of great business writing (Video)
- Change management: The change process – Emotions when reacting to change (Video)
- Book review: The Human Edge – How curiosity and creativity are your superpowers in the digital economy by Greg Orme
- BCO’s Inspirational Leaders – Toby Courtauld of Great Portland Estates
- Adapting to dog, cat and bear personalities: Better Business Relationships – Digitally (Video)
- Personal reflections on managing change – Coronavirus is here to stay
- Managing Partners’ Forum Awards 2020 – Marketing, client service, innovation, learning and culture change
- New CIM professional marketing qualifications 2020
- The growth of MarTech in professional services
- Accountancy marketing case study – How KPMG influenced £35 million in new business by blending digital and offline media
- Why do you need a business plan?
- Why become a member of the Worshipful Company of Marketors?
- Boost business development success with coaching
- Book review: A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts by Bev Burgess with Dave Munn
- Helping tax advisers sell their services – Be more detective
- 12 thoughts on delegation, coaching and team management (2019)
- Book review: Legacy – What the All Blacks can teach us about the business of life by James Kerr (Leadership, culture, values and change management)
- Six themes for Proactive Marketing and BD Executives (2019) – Careers, Communications, Difficulties, Goals, Expertise and Mind sets
- 14 pragmatic steps to improved referrer management (London and Manchester 2019)
- Book Review: The Legal PR Guide – Gaining buy-in to law firm media relations
- Volunteering as a Trustee with Richmond Borough Mind
- Changing behaviour in the workplace to boost productivity – Insights from psychology
- Developing the roles of marketing and BD secretaries, PAs and EAs
- Six insights from marketing and business development assistants
- Don’t try to eat the white elephant whole – thoughts on change management and leadership
- Conference report: “You haven’t heard it all before” Professional Marketing Forum conference September 2019 (Innovation, procurement, campaigns, creativity, assertiveness)
- Future Marketing Manager – Eight steps to manage virtual teams
- Book review: Nudge: Improving decisions about health, wealth and happiness by Richard H Thaler and Cass R Sunstein
- Book Review: Helping people change: Coaching with compassion for lifelong learning and growth by Richard Boyatzis, Melvin Smith and Ellen Van Oosten
- Animal magic and the art of gaining buy-in: Leeds September 2019
- Book review: Lost connections – Why you’re depressed and how to find hope by Johann Hari
- How to facilitate groups
- Be more visible – the PVI model
- A strategy for developing more private client work
- Nine reflections on thought leadership (2019)
- Soft skills for lawyers – research and book in development
- 20 ideas to improve impact, assertiveness and effectiveness for marketing and BD assistants and executives
- Leadership: Authenticity, values and culture
- Better Business Relationships at the Bedford Square Festival
- Enquiry management: Converting more telephone enquiries with basic sales training
- Conference report: British Psychological Society’s (BPS) Psychology means business
- Research report: 24th Annual Smith & Williamson Law Firm Survey 2018 “Brexit, what Brexit?”
- Technology and psychology skills needed
- Structured programmes for Referrer Relationships
- Pitching and Tenders – Nine top tips and client feedback (June 2019)
- Book review: Managing key clients (securing the future of the professional services firm) by Kevin Walker, Paul Denvir and Cliff Ferguson
- Client Experience Management (CEM) – Nine takeaways (Perspective, Emotions, Tension, Journeys, Involvement, Tangible, Systems, Technology, Process)
- Top 10 takeaways – Proactive Marketing Executive (Feb 2019)
- Intapp leads the way with client lifecycle management (CLM) solution
- Be more confident and convey confidence
- Book review – Advanced Marketing Management: Principles, skills and tools by Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis and Jillian Ney
- Future Marketing Manager – A checklist for success and how to get promoted
- Commerciality – Finance, pricing, innovation and research
- Book Review: Malcolm McDonald on value propositions – How to develop them, how to quantify them (by Malcolm McDonald and Grant Oliver)
By Month:
- December 2020
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