Kim TassoConference report: “You haven’t heard it all before” Professional Marketing Forum conference September 2019 (Innovation, procurement, campaigns, creativity, assertiveness)
Posted on: November 11, 2019 This conference report on the Professional Marketing Forum conference September 2019 was published in the November edition of Professional Marketing magazine https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx Lucy Canning of Grant Thornton UK kicked off proceedings by challenging the “echo chamber of assumptions” in professional services marketing and suggesting that we “tear up the rule book”. She urged us to […]
Future Marketing Manager – Eight steps to manage virtual teams
Posted on: November 1, 2019 Managing virtual teams emerged as a key topic again at a recent Future Marketing Manager course http://www.pmforum.co.uk/training/) As professional service firms become larger and more global it is an increasing challenge. So I have summarised the previous guidance and added new insights into this short guide – Eight steps to manage virtual teams. 1. Check […]
Book review: Nudge: Improving decisions about health, wealth and happiness by Richard H Thaler and Cass R Sunstein
Posted on: October 24, 2019 Behavioural science is a popular topic at the moment and “Nudge: Improving decision about health, wealth and happiness” was published back in 2008. It has particular resonance in professional services as co-author Sunstein is a professor at an American law school. The basic premise is that we do not decisions rationally like an “Econ” but […]
Book Review: Helping people change: Coaching with compassion for lifelong learning and growth by Richard Boyatzis, Melvin Smith and Ellen Van Oosten
Posted on: October 18, 2019 This review appeared in the most recent addition of Professional Marketing magazine https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx “Helping people change: Coaching with compassion for lifelong learning and growth” is an important book for those interested in behaviour change and change management– whether as a professional coach, a leaning and development expert or a leader who wants to engage and […]
Animal magic and the art of gaining buy-in: Leeds September 2019
Posted on: October 14, 2019 There was a distinctly animal theme to a recent buy-in workshop at the Professional Marketing Forum in Leeds meeting https://www.pmforum.co.uk/locations/yorkshire.aspx. Metaphors and stories are a powerful way to communicate – so here are some highlights on animal magic and the art of gaining buy-in. Bees – Communication Bees show amazing powers of communication – supporting […]