Kim’s Blog

Profile Property Marketing – Nick Hughes talks about brands in real estate

Nick Hughes was my interview guest at the April Profile | Property Marketing Forum event. It was good to see so many property, legal, consultancy and design people from both Profile and Home - PM Forum attending. Thanks to the team at Trowers & Hamlin lawyers for their excellent hospitality Read More

2026-04-18T15:23:19+01:00April 18, 2026|Kim's Blog, Management Skills, Marketing, Property, Strategy|

System review – Referonix AI pitch automation system

Many firms are experimenting with and using AI to support efficient and effective development of bids, proposals and tenders. I last wrote about AI pitch automation at Arup and GHD in October 2025 Arup and GHD pitch automation and AI. And had considered how Bidwells used AI in producing case Read More

2026-04-17T10:21:26+01:00April 17, 2026|Accountants, Kim's Blog, Lawyers, Selling|

Marketing and Business Development Assistants – Event management

At the recent PM Forum training workshop “Practical and Professional Skills for Marketing and Business Development (MBD) Assistants” we talked about many strategic and operational marketing and business development activities. But there was a particular interest in event management as a crucial element of many MBD campaigns. We explored event management best practice, Read More

Grounding tools (support for emotional regulation)

This article provides some quick and easy methods to ground yourself when you are experiencing intense emotions. Grounding tools are simple and action-oriented activities to help bring yourself back into the present moment. Grounding tools help you manage and ease distressing or overwhelming feelings.  Grounding tools (support for emotional regulation) Read More

2026-04-10T12:32:20+01:00April 10, 2026|Kim's Blog|

Telephone skills – Provide the human touch (with AI assistance)

At the recent MBL workshop  on “Pick up the phone – client service and sale opportunities for professionals” we looked at the role of telephone calls in sales and service, managing inbound calls and making outbound calls. There was debate about the role and value of automated and AI-generated telephone answering services. And Read More

2026-04-07T15:49:03+01:00April 7, 2026|Kim's Blog, Lawyers, Marketing, Relationship Management, Selling|
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