Kim TassoInfluence – Cialdini’s six principles of the psychology of persuasion (Video)
Posted on: March 5, 2021This short (12 minute) video runs through some key ideas on Influence – Cialdini’s six principles of the psychology of persuasion. (Video script) Hi. I’m Kim Tasso. Today we are going to look at the six principles of influence and persuasion – and how you might use them. They are described in this classic book […]
Leadership: Dealing with resistance to change
Posted on: March 1, 2021 This article summarises the key points from a recent presentation I prepared on Leadership: Dealing with resistance to change. Everyone made enormous changes during the Covid19 crisis – seemingly with little resistance. But as we emerge from the crisis and professional service firms attempt to maintain the fast pace of transformation, will they again meet […]
Strategic thinking – It’s a jungle out there
Posted on: February 23, 2021 On 17 February I had the pleasure of facilitating a sold-out workshop on “Being more strategic” for the PM Forum. There were delegates from large and small law firms, patent attorneys, accountants, actuaries and management consultants. This is a summary of the session which I promised I’d share with the delegates to add to their […]
Marketing and BD planning – Segmentation, Rock Stars and Engagement (Feb 2021)
Posted on: February 18, 2021 Last week, delegates from large and small law firms and an engineering consultancy joined me for a “Marketing and Business Development Planning in a Nutshell” half day training workshop through the Professional Marketing Forum. We covered a huge amount of material from marketing and business development basics, progressed step-by-step through the M&BD planning process and explored […]
Review: The GC Index® – a Leadership and Board Assessment tool (organimetric)
Posted on: February 15, 2021 This is a review of a new assessment tool for those who, like me, use them in coaching, leadership development, change management, Board room facilitation and succession planning. It explores The GC Index® – a Leadership and Board Assessment tool. An overview of other frequently-used assessment tools appears as an introduction for context and comparison. […]