Book review: Build your digital marketing strategy by Steve Brennan

I like to review recent books with a view to offering recommendations to those people who attend my training workshops. Despite being published in 2018 (before the Covid pandemic pushed digital marketing into the stratosphere) and being pretty basic it has some good content. So here’ a book review: Build Read More

2022-07-22T12:12:56+01:00July 22, 2022|Kim's Blog, Marketing, Social Media, Strategy, Web Sites|

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

This is a summary (and an additional learning resource for delegates) of last week’s M&BD planning workshop through the PM Forum. Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. The three modules looked at M&BD fundamentals, the journey through the M&BD planning process and Read More

2022-07-11T15:19:38+01:00July 11, 2022|Accountants, Kim's Blog, Lawyers, Marketing, Strategy|

Lonely at (or on the way to) the top? Coaching solutions

During the summer, things calm down a little and we find time to focus on our self-development. Coaching is a powerful and effective way to do this. Increasingly, professional firms are training their people with coaching skills. So I’d like to alert you to a special offer on coaching sessions Read More

Book review – Great networking by Alisa Grafton

To support delegates on networking training sessions, I like to review (and recommend if appropriate - see the list below) the latest books on the topic. This book was published in 2022 (so it’s post-Covid) and is subtitled “The art and practice of building authentic professional relationships”. The author is Read More

Five questions from a campaign, thought leadership and project management workshop

At last week’s campaigns workshop for PM Forum training  we had a full house of delegates with a rare balance between legal, accountancy/actuarial, property/engineering and consultancy firms. This article summarises the key themes emerging and contributes to the learning resources pack of the delegates. Five questions from a campaign, thought Read More

2022-06-27T09:21:28+01:00June 27, 2022|Kim's Blog, Marketing, Relationship Management, Selling, Strategy|
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