Aspiring MBD leaders – Advice from recruitment consultants This article is one in a series supporting the Home – PM Forum training course Aspiring Marketing and Business Development Leader – PM Forum (for marketing and BD managers looking at their next career move). The essence of marketing is to anticipate and meet client needs profitably. As your career progresses, you develop new knowledge, skills and behaviours but with an awareness of what the market (future employers) needs. So I asked Colette Norfolk – director of Norfolk Capsey – what advice she would offer aspiring MBD leaders.