KimTasso

About Kim Tasso

Strategy consultant. BD & Marketing trainer. Psychologist. Qualified coach. Author of seven books. NED. Trustee. Londoner.

Proactive marketing and business development executives – it’s all about relationships?

Law and accountancy firms were represented at the recent PM Forum workshop: “The Proactive Marketing and Business Development Executive”. Of course we need strategy, planning and expertise to help us be proactive. But a key theme emerging at the workshop was the need to be proactive in creating and cultivating relationships – both Read More

2026-04-22T16:12:54+01:00April 22, 2026|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management|

Profile Property Marketing – Nick Hughes talks about brands in real estate

Nick Hughes was my interview guest at the April Profile | Property Marketing Forum event. It was good to see so many property, legal, consultancy and design people from both Profile and Home - PM Forum attending. Thanks to the team at Trowers & Hamlin lawyers for their excellent hospitality Read More

2026-04-18T15:23:19+01:00April 18, 2026|Kim's Blog, Management Skills, Marketing, Property, Strategy|

System review – Referonix AI pitch automation system

Many firms are experimenting with and using AI to support efficient and effective development of bids, proposals and tenders. I last wrote about AI pitch automation at Arup and GHD in October 2025 Arup and GHD pitch automation and AI. And had considered how Bidwells used AI in producing case Read More

2026-04-17T10:21:26+01:00April 17, 2026|Accountants, Kim's Blog, Lawyers, Selling|

Marketing and Business Development Assistants – Event management

At the recent PM Forum training workshop “Practical and Professional Skills for Marketing and Business Development (MBD) Assistants” we talked about many strategic and operational marketing and business development activities. But there was a particular interest in event management as a crucial element of many MBD campaigns. We explored event management best practice, Read More

Grounding tools (support for emotional regulation)

This article provides some quick and easy methods to ground yourself when you are experiencing intense emotions. Grounding tools are simple and action-oriented activities to help bring yourself back into the present moment. Grounding tools help you manage and ease distressing or overwhelming feelings.  Grounding tools (support for emotional regulation) Read More

2026-04-10T12:32:20+01:00April 10, 2026|Kim's Blog|
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