A dozen trainee solicitors joined an MBL online workshop on “A Trainee’s Guide to Marketing & Business Development (MBD) in a Law Firm”. This article summarises delegates’ key takeaways and actions plans. Trainee solicitors’ role in marketing and business development – LinkedIn and networking. The online interactive session (see Kim Tasso – MBL Read More
Most professional services marketing and business development professionals find themselves managing large and complex projects. At a recent PM Forum webinar, Marina Charles, digital marketing lead at BDO, moderated a sterling panel to tackle the topic of project management in professional services marketing. Her panel included: Jon Lelliottt (Transformation Programme Read More
This article was published in the July edition of Modern Lawyer magazine (Globe Law and Business). Subscribers can access the article here 2_79_432_145331785512013.pdf. All change? Mental health in the legal sector. I’d like to share a distinct lens on mental health in the legal sector. One perspective is from law Read More
It was wonderful that the first webinar of Profile | Property Marketing Forum was on the topic of navigating towards your future digital marketing ecosystem. It was presented by Carl Hewitt and Becky Willis who focus on performance marketing and technical development for the regulated sector. Here are some of Read More
Last week I was excited to facilitate the much-anticipated new PM Forum workshop on “Aspiring Marketing and Business Development Leaders”. 12 delegates – three quarters from law firms – gathered to tackle a tough, demanding agenda. I’ve tried to provide a synthesis of the key points of interest from the Read More
