About Kim Tasso

Strategy consultant. BD & Marketing trainer. Psychologist. Qualified coach. Author of seven books. NED. Trustee. Londoner.

Video – The art of storytelling

In today’s video I explore the art of storytelling. Why stories are so powerful in communication. How stories can be used to persuade. How to structure a great story. And how to tell a great story. So here’s this month’s video – the art of storytelling. (Video script - 12 Read More

By |2021-04-16T09:48:45+01:00April 16, 2021|

Managing a surveying practice – Resource management

At the recent digital workshop on “Managing & Marketing a Profitable Surveyors’ Practice” this was found to be the key issue in managing a surveying practice – resource management. Without more people in the practice the leaders were constantly fire-fighting and doing the client work so had little time to Read More

By |2021-04-11T13:08:04+01:00April 11, 2021|

Video in the marketing mix

During the Covid-19 lockdown there was an explosion of video content from professional services firms. There was also an increase in content (some through webinars and a lot through video!) about producing and distributing video content. Over the last year, I too have been experimenting with video in my marketing Read More

By |2021-04-03T14:19:14+01:00April 3, 2021|

Marketing and Business Development Assistants: The impact of Covid

It was great to meet with a variety of marketing and business development assistants at the recent half day Professional Marketing Forum digital workshop on “Professional and Practical Skills for Marketing and Business Development Assistants”. All delegates were from law firms rather than other types of professional service firms. 25% Read More

By |2021-04-01T15:07:17+01:00March 26, 2021|

Book review – Persuasion: The art of influencing people by James Borg

I have read many books on persuasion and influence. My favourites are those by Dr Robert Cialdini  - and I recently made a short (10 minute) video covering his six principles of persuasion.  This is a book review - “Persuasion: the art of influencing people” by James Borg. It is Read More

By |2021-04-01T15:19:39+01:00March 25, 2021|
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