Being a journalist and having written a number of books, thousands of articles (see publications section or the writing section) and numerous blogs I write a huge amount to promote my own practice. My most recent work is described in the what’s new section.
What is probably less obvious is the huge amount of writing that I do for my clients – whether this is in terms of writing promotional materials, research reports, media releases, web sites, white papers, blog entries, media articles, proposals and tenders.
Sometimes clients commission me to undertake dedicated writing assignments but it is more usual for clients to ask me to do significant writing (usually on a ghost writing basis) as part of another consultancy project.
Some clients also ask me for help in editing or proof reading copy and in providing interesting angles or snappy, differentiating messages for promotional or sales materials.