Articles by Kim Tasso can be found in many print and online media – there are hundreds of articles for the property, legal, marketing, business and other media. They are listed in this section and there is a keyword search for you to find the most relevant ones and I will happily send you across copies of those that you are interested in. Many of the most recent articles are summarised in the blogs section.
| Date | Title | Publication | Comments | Key words |
|---|---|---|---|---|
| December 2013 | Legal marketing case study: Irwin Mitchell combines DR advertising, online promotion and brand building | Legal Technology Insider | How Irwin Mitchell uses online promotion for its personal injury legal services | Legal marketing, Digital marketing, Digital PR, Advertising, Brand, Case study, Personal injury |
| December 2013 | To delegate or not to delegate? | Lexis Nexis – The Future of Law | Delegation, Lawyers | |
| November 2013 | Farewell Laurie | Professional Marketing | A short leader article tribute to Laurie Young who sadly died in September 2013 | Marketing |
| September 2013 | Marvellous Marketing: focused newsletters at the heart of client relationship and events programmes at Aaron & Partners | Legal Technology Insider | Digital Marketing, Direct Marketing, Newsletters, Databases, CRM, Case study | |
| September 2013 | Learning the art of sales and marketing | ICAEW Finance and Management Faculty – Starting a small business | Sales, Selling, Marketing, Small businesses | |
| Summer 2013 | Book review: Valuable Content Marketing by Sonja Jefferson and Sharon Tanton | Professional Marketing | A good introduction to content marketing | Marketing, Content Marketing, Digital Marketing, Social Media, Books |
| July 2013 | Not so much “Pimp My Ride” – more “Niche My Market” | Lexis Nexis – Future of Law | The importance of niche strategies | Segmentation, Niche |
| June 2013 | Marvellous Marketing: how Withy King got closer to the Oxford media | Legal Technology Insider | Thought leadership and media relations strategy | Media Relations, Thought leadership, Lawyers, Marketing, Case study |
| June 2013 | 20 years and counting | Professional Marketing | A review of the past 20 years of professional services marketing | Marketing, Trends |
| May 2013 | Law firms still missing a trick with apps? | Lexis Nexis – Future of Law | Review of Apps White Paper | Apps, Marketing, Lawyers |
| May 2013 | Book review: Share this – the social media handbook for PR professionals | Professional Marketing | Review of a collection of 20 authors on the impact of social media on PR by the CIPR | Social media, Digital PR, Digital Marketing,Media relations |
| May 2013 | Marvellous Marketing: Thomson Snell & Passmore open in Thames Gateway | Legal Technology Insider | Integrated thought leadership campaign to create a new office | Marketing, Selling, Thought leadership, Case study |
| February 2013 | Book review: Good strategy, Bad strategy by Richard Rumelt | Professional Marketing | Books, Strategy |
[/tab] [tab title=”2012″]
| Date | Title | Publication | Comments | Key words |
|---|---|---|---|---|
| Winter | Working in a multi-cultural environment | Professional Marketing | Multi Cultural | |
| Winter | Book review: Good strategy, Bad Strategy – The difference and why it matters by Richard Rumelt | Professional Marketing | Book review | Strategy |
| November | We need to talk about clients | Professional Marketing | Conference report of the PM Annual Conference | Client feedback |
| October | Book review: “Mastering story, community and influence: How to use social media to become a social leader†Jay Oatway | Professional Marketing | Book review | Social media |
| September | Is your firm App-happy? | Professional Marketing | Based on the White Paper | Apps Mobile |
| June | Apps by UK law firms | Society for Computers and the Law | Based on the White Paper | Apps Mobile Legal |
| May | Blending online and offline marketing | Ebiz Internet Lawyer | Digital marketing | |
| May | Recruiting you own marketing person (or using an agency) | Ebiz Internet Lawyer | Recruitment | |
| May | The impact of technology on marketing | Professional Marketing | Marketing | |
| March | Seven firm-wide and 11 personal points to successfully integrate social media into your marketing, selling and relationship management programmes | Society for Computers and the Law | Based on the White Paper | Social Media |
| March | Book review: How to be great at the stuff you hate: The straight talking guide to persuading, networking and selling. By Nick Davies | Professional Marketing | Book review | Persuasion |
| March | Are the business development challenges and approaches in a large firm significantly different from those in a small firm? | Professional Marketing | Business Development | |
| February | Have we gone native? | Professional Marketing | Leader/Opinion | Marketing |
[/tab] [tab title=”2011″]
| Date | Title | Publication | Comments | Key words |
|---|---|---|---|---|
| Feb 2010 | The end of lawyers? | Professional Marketing | Book review of Richard Susskind’s The end of lawyers? Rethinking the nature of legal services |
Innovation. Product development. Shift in legal paradigm. Changing legal market. Evolution of legal services. Disruptive technologies. SLEPT analysis. |
| 15 Feb 2010 | Opinion: Law firms’ flexible working policies – could do better | The Lawyer | An opinion piece about flexible working for parents – and some of the gender issues. This article was picked up by The Wall Street Journal blog where a fierce debate ensued. | Working parents. Women in the legal sector. |
| Mar 2010 | Developing the art of sales and marketing | ICAEW Finance & Management special reportStarting a business |
A guide to marketing and selling for start ups and SMEs – buying and selling processes, setting targets, sales training, identifying the need, sales proposition, sales meeting management and value of relationships. | Selling. Sales. Needs analysis. Hiring a salesman. Hiring a salesperson. Measuring sales effectiveness. |
| Apr 2010 | Inbound marketing – get found using Google, social media and blogs | Professional Marketing | Book review of Hubspot’s Halligan and Shah’s brilliant book on digital marketing which is set book for several marketing diplomas. | Digital marketing. Inbound marketing. Blogs. Social media. Search engine optimisation. |
| Jun 2010 | Marketing and selling professional services in architecture and construction | Professional marketing | Book review of Basil Sawczuk’s book outlining his excellent seven stage framework. | Sales skills. Sales model. Selling. New business development. Tendering. Relationship management. Tendering. Pitching. Client relationship management. Sales cycle |
[/tab] [tab title=”2010″]
| Date | Title | Publication | Comments | Key words |
|---|---|---|---|---|
| Feb 2010 | The end of lawyers? | Professional Marketing | Book review of Richard Susskind’s The end of lawyers? Rethinking the nature of legal services |
Innovation. Product development. Shift in legal paradigm. Changing legal market. Evolution of legal services. Disruptive technologies. SLEPT analysis. |
| 15 Feb 2010 | Opinion: Law firms’ flexible working policies – could do better | The Lawyer | An opinion piece about flexible working for parents – and some of the gender issues. This article was picked up by The Wall Street Journal blog where a fierce debate ensued. | Working parents. Women in the legal sector. |
| Mar 2010 | Developing the art of sales and marketing | ICAEW Finance & Management special reportStarting a business |
A guide to marketing and selling for start ups and SMEs – buying and selling processes, setting targets, sales training, identifying the need, sales proposition, sales meeting management and value of relationships. | Selling. Sales. Needs analysis. Hiring a salesman. Hiring a salesperson. Measuring sales effectiveness. |
| Apr 2010 | Inbound marketing – get found using Google, social media and blogs | Professional Marketing | Book review of Hubspot’s Halligan and Shah’s brilliant book on digital marketing which is set book for several marketing diplomas. | Digital marketing. Inbound marketing. Blogs. Social media. Search engine optimisation. |
| Jun 2010 | Marketing and selling professional services in architecture and construction | Professional marketing | Book review of Basil Sawczuk’s book outlining his excellent seven stage framework. | Sales skills. Sales model. Selling. New business development. Tendering. Relationship management. Tendering. Pitching. Client relationship management. Sales cycle |
[/tab] [tab title=”2009″]
| Date | Title | Publication | Comments | Key words |
|---|---|---|---|---|
| May 2009 | The new breed or a different species? | Legal Marketing | A 3,000 word article exploring marketing careers in the legal sector | |
| May 2009 | Services marketing – text and cases | Professional Marketing | Book review: Services Marketing – text and cases b Steve Baron, Kim Harris and Toni Hilton. Not for professional services specifically but valuable for its work on the interaction of service quality, client satisfaction, employee involvement and relationship marketing. | Service development. Physical evidence, process and people. Service mapping. Blueprinting. SERVQUAL. Service-profit chain. Service Science Management and Engineering (SSEM) |
| Jul 2009 | Step out of the comfort zone and take a risk | Estates Gazette | Tips on managing change in property practices and partnerships with comments from Drivers Jonas and Stiles Harold Williams | Change management. Leadership. Organisational development. Roles models. Training |
| Aug 2009 | From messing around with databases to real client relationship management | PSMG | Explores the marketers, the partners and the client perspectives of CRM and provides 20 top tips to improve effectiveness. | CRM. Client relationship management. Databases. Managing change. Service maps. Sales training. Critical incident analysis. Collaboration. Key account management. KAM> |
| Sep 2009 | Chaotics | Professional Marketing | Book review of Philip Kotler and John A Caslione’sChaotics: the business of managing and marketing in the age of turbulence |
Business planning. Scenario analysis. SLEPT analysis. Management mistakes. Strategic planning. Strategy. |
| Oct 2009 | Relationships | Professional Marketing | A report on the PM Forum’s Annual Conference 2009 – with details of various workshops and the client panel feedback | Client relationship management. CRM. Sales coaching. Mind Gym. Power and influence. |
| 31 Oct 2009 | A professional approach to selling | Estates Gazette | An introduction to different types of selling in the property profession | Professional selling. Selling in property. Trusted adviser. Rapport and empathy. Win-win outcomes. |
| Nov 2009 | New breed or different species? | Professional Marketing | A review of the changing nature of marketing careers for the professions exploring qualifications, the divergence between communications and business development roles, fee-earners becoming marketers, the impact of digital technology and international experience. | Qualifications. |
[/tab] [tab title=”2008″]
| Date | Title | Publication | Comments | Key words |
|---|---|---|---|---|
| Nov 2008 | To plan or not to plan | Legal Marketing | Why a smaller firm should undertake a comprehensive marketing strategy. › See it here | |
| Oct 2008 | Adding value – Marketing through clients | Professional Marketing | Report on the 2008 PM Forum conference | |
| Sep 2008 | Marketing legal services to the grey market | Elderly Client Adviser | Lead article exploring the issues and ideas surrounding marketing to elderly clients | |
| Sep 2008 | The back of the napkin | Professional Marketing | Review of the book by Dan Roam | |
| Aug 2008 | Can we start again? The patterns of NLP applied to business communications | Professional Marketing | Review of the book by Darryll Scott | |
| May 2008 | The changing face of B2B marketing | Professional Marketing | Report on the Institute of Direct Marketing’s 5th Annual B2B marketing conference held in London in April | |
| Feb 2008 | Malcolm McDonald on Marketing Planning | Professional Marketing | Book review | |
| Feb 2008 | And the technologists shall inherit the earth | Professional Marketing | Leader article |
[/tab] [tab title=”2007″]
| Date | Title | Publication | Comments | Key words |
|---|---|---|---|---|
| Nov 2007 | Achieving brand excellence | Professional Marketing | Report on the Global Brand Strategy conference of Kevin Lane Keller | |
| Nov 2007 | Have a keen strategy | Solicitors Journal | The strategic response to the Legal Services Act | |
| Oct 2007 | Seven thoughts from What’s your big idea? |
Professional Marketing | Report on the PM’s 12th annual global conference | |
| 12 Oct 2007 | Widening your horizons | Solicitors Journal | Third article in series Product and service development, market focused strategies and distribution channels |
|
| 5 Oct 2007 | The traditional approach | Solicitors Journal | Second article in series Marketing private client services through reputation, referrers and relationships |
|
| 28 Sep 2007 | Dominating the high street | Solicitors Journal | First article in series How the Legal Services Bill will impact small and medium sized firms |
|
| Summer 2007 | All in London web site | A regular guest blog (KimT) focusing on things to do in London with children | ||
| Jun 2007 | Hypnotic writing | Professional Marketing | A review of the book by Joe Vitale | |
| Spring 2007 | What’s in a name? – the growing importance of brand in the property sector | Industry insights | TTA Newsletter | |
| Spring 2007 | Nurturing talent | Solicitors Journal | The need for training with comments from Trowers and Hamlin, Hempsons, Rix & Kay, LawNet, Lester Aldridge and Thomson Snell & Passmore | |
| May 2007 | Winning business in the property sector | Professional Marketing | Review of the book by Patrick Forsyth | |
| Mar 2007 | Coping with difficult partners (is there any other kind?) | PSMG | A report on the presentation I gave on 14th February at PSMG London meeting. See FAQ section. |
[/tab] [tab title=”2006″]
| Date | Title | Publication | Comments | Key words |
|---|---|---|---|---|
| Sep 2006 | Essential law for marketers | Professional Marketing | A report on the course by the CIM | |
| 29 Jul 2006 | A future promise | Estates Gazette | A report on research into brands in the property industry conducted by an MBA student working at Slough Estates | |
| 22 Jul 2006 | More than just a costly name tag | Estates Gazette | A report on the property branding conference organised by Kingsley Lipsey Morgan with speakers from BPF, KPMG Corporate Finance, CB Richard Ellis Benugo and Land Securities. | |
| Feb 2006 | Make cross selling work better | Professional Marketing | Some practical tips on the steps to take to help make cross selling more effective | |
| 25 Feb 2006 | Keep it flowing | Estates Gazette | An article considering the brand strategy at Rok Property Solutions |
[/tab] [tab title=”2005″]
| Date | Title | Publication | Comments | Key words |
|---|---|---|---|---|
| Sep 2005 | Marketing – A Complete guide in pictures | Professional Marketing | A review of the book by Malcolm McDonald and Peter Morris | |
| Summer 2005 | Marketing is dead | Professional Marketing | Leader/opinion piece | |
| 3 Jun 2005 | Pulling it all together – the marketing plan | Solicitors Journal | Marketing strategy series – Case study Nelsons | |
| 6 May 2005 | Developing private clients | Solicitors Journal | Marketing strategy series – Case study Boodle Hatfield | |
| 1 Apr 2005 | Strategies and techniques for commercial client markets | Solicitors Journal | Marketing strategy series – Case study Thomson Snell and Passmore | |
| 4 Mar 2005 | Get SMART objective wise and set long term marketing goals | Solicitors Journal | Marketing strategy series – Case study Ross & Craig | |
| 4 Feb 2005 | Analysing your firm’s current position | Solicitors Journal | Marketing strategy series – Case study mab | |
| 7 Jan 2005 | Educating and motivating lawyers to engage in marketing strategy | Solicitors Journal | Marketing strategy series – Case study Barlow Robbins |
[/tab] [tab title=”2004″]
| Date | Title | Publication | Comments | Key words |
|---|---|---|---|---|
| Dec 2004 | Wow! That’s a great idea! |
Professional Marketing | Review of the book by Ed Bernaki | |
| Dec 2004 | Brands and branding in the financial services sector | Eclectic (Institute of Bankers) | Interviews with Citigate Albert Frank advertising agency and Brand Finance | |
| 6 Nov 2004 | Sharp images stop perfect pitch going flat | Estates Gazette | Latest developments on bidding in the property and construction sectors. Interviews with Pellings, Mayer, Brown, Rowe & Maw, Knight Frank, Atis Real Weatheralls and Berrymans Lacemore | |
| Nov 2004 | Eighteen Turns | Cork 2005 European Capital of Culture | Interview with Daniel Libeskind (architect) | |
| Summer 2004 | Successful negotiating techniques | Professional Marketing | Review of a course | |
| Summer 2004 | The new marketing: Transforming the corporate future |
Professional Marketing | Review of the book by Malcolm McDonald and Hugh Wilson. Very highly recommended | |
| 3 Jul 2004 | Winning strategies | Estates Gazette | Report on the third Marketforce conference | |
| May 2004 | How to: Prepare a marketing budget | Professional Marketing | ||
| May 2004 | How marketing can add more value | Professional Marketing | Report on web seminar by Steve Blundell | |
| 24 Apr 2004 | How to stand out in the corporate crowd | Estates Gazette | Organising effective and memorable client events | |
| Mar/Apr 2004 | Account management for commercial clients. Developing and using account plans. | Legal Abacus | Fourth (and final) in the series | |
| 27 Mar 2004 | Find out what you want, then proceed |
Estates Gazette | Interviews and reports on getting the right marketing advice in the property sector | |
| 6 Mar 2004 | Eyes of the beholders | Estates Gazette | Interview and report on marketing at the RICS | |
| Jan/Feb 2004 | Client research to support account management | Legal Abacus | Third article in the series |
[/tab] [tab title=”2003″]
| Date | Title | Publication | Comments | Key words |
|---|---|---|---|---|
| Nov 2003 | Culture and systems to support successful account management | Legal Abacus | Second article in series | |
| Winter 2003 | Dale Carnegie training | Professional Marketing | Review of an executive briefing | |
| 4 Oct 2003 | Property sees the possibilities | Estates Gazette | Review of Profile developers meeting and notes on Slough Estates | |
| Sep/Oct 2003 | What is key account management? | Legal Abacus | First in a four part series on account management | |
| Sep 2003 | Marketing Insights from A to Z | Professional Marketing | Book review of Kotler’s latest book and an interview with Kotler on PSF marketing | |
| 6 Sep 2003 | Fill your head with wisdom | Estates Gazette | Interview with Philp Kotler | |
| 9 Aug 2003 | Exploiting summer in the city | Estates Gazette | Unusual client entertaining | |
| 28 Jun 2003 | Just whom are you looking at? | Estates Gazette | Use of data, lists and consumer segmentation (Claritas) | |
| Summer 2003 | An enjoyable journey | Professional Marketing | Overview of the legal profession in Poland | |
| Jun 2003 | Moments we would rather forget | Professional Marketing | 10 years of marketing disasters from the professions | |
| 7 Jun 2003 | Perils of one-stop shopping | Estates Gazette | Cross selling | |
| May 2003 | How to: Produce a marketing strategy | Professional Marketing | ||
| 10 May 2003 | Walking with agents | Estates Gazette | Marketing vs. business development | |
| Apr 2003 | Let’s get real or let’s not play | Professional Marketing | Book review (Mahan Khalsa) | |
| Spring | Reports from the OSC&M Annual Conference | Coach & Mentor | Psychology, transformational learning and storytelling | |
| 5 Apr 2003 | Keep an eye out for innovation | Estates Gazette | Unusual media, theatres etc | |
| 15 Mar 2003 | Reinvent yourself outside-in | Estates Gazette | Need for market focus | |
| Mar 2003 | Powerpoint is dead! Long live Powerpoint! | Construction Marketer | Tips on effective use | |
| Mar 2003 | Choosing and not abusing PR consultancies | Professional Marketing | Quotes from leading property PRs | |
| Feb 2003 | Death by drowning in databases | Construction Marketer | Effective marketing databases | |
| 22 Feb 2003 | A judge’s eye view of marketing | Estates Gazette | PAMADA 2002 | |
| Feb 2003 | Hope is not a strategy | Professional Marketing | Book review (Rick Page) | |
| 18 Jan 2003 | Get Kylie into your show flat | Estates Gazette | Creative swiping technique |
[/tab] [tab title=”2002″]
| Date | Title | Publication | Comments | Key words |
|---|---|---|---|---|
| 7 Dec 2002 | Intelligent targeting, Mr Bond | Estates Gazette | Segmentation and buyer behaviour | |
| 2 Nov 2002 | Surveyors behaving very badly | Estates Gazette | Public image and public speaking | |
| Nov 2002 | Developing knowledge based client relationships | Professional Marketing | Book review (Ross Dawson) | |
| Oct 2002 | Soft skills on hard tenders | Construction Marketer | People skills in tendering | |
| Oct 2002 | E-marketing in the property profession | Professional Marketing | On-line property and banner ads | |
| 28 Sep 2002 | A slogan for all seasons | Estates Gazette | Mission statements | |
| 10 Aug 2002 | How to discern the beauty within | Estates Gazette | Selecting/briefing a PR consultancy | |
| Aug 2002 | Non verbal communication | CM | Key gestures and top tips | |
| 31 Aug 2002 | Are two stronger than one? | Estates Gazette | Before and after a merger | |
| 27 Jul 2002 | From trad jazz to new wave | Estates Gazette | Ads, sales promotions and innovation | |
| Jul 2002 | Get yourself connected | Construction Marketer | Effective networking skills and tips | |
| 29 Jun 2002 | How to improve your aim | Estates Gazette | Latest tips on direct mail and the use of freemiums | |
| Jun 2002 | Stress – we’ve got it beat | Professional Marketing | The causes of stress, the physiological impact and strategies for dealing with it | |
| 1 Jun 2002 | Don’t buy old ideas on selling | Estates Gazette | Opinion – Are salespeople born or made? What are the property sector’s selling skills like? | |
| 11 May 2002 | What to say to the bosses | Estates Gazette | Opinion – Key marketing messages for senior management | |
| May 2002 | How to manage organisational change | Professional Marketing | Book review of D E Hussey work published by The Sunday Times | |
| Apr 2002 | Marketers’ survival guide to Japan | Professional Marketing | ||
| Apr 2002 | How to mount a charge | Estates Gazette | Opinion – Pricing of professional services in the property sector | |
| Spring 2002 | A delegate’s eye view | Coach & Mentor | Report on the Oxford School of Coaching and Mentoring annual conference in July 2001 | |
| 9 Mar 2002 | Doers and thinkers required | Estates Gazette | Opinion – Role of marketing specialists in property sector | |
| 2 Mar 2002 | Bold takes the gold | Estates Gazette | Dos and Don’ts for marketing based on the PAMADA awards | |
| Mar 2002 | A rewarding award experience? | Professional Marketing | As a judge, I review the quality of entries in the PAMADA awards | |
| 9 Feb 2002 | Take your clients seriously | Estates Gazette | Opinion – Need for client research in property industry | |
| 12 Jan 2002 | Harness the power of Xmas | Estates Gazette | Opinion – The marketing database | |
| Jan/Feb 2002 | The McKinsey Way | MPF Review | Book Review of Ethan M Rasiel’s work |
[/tab] [tab title=”2001″]
| Date | Title | Publication | Comments | Key words |
|---|---|---|---|---|
| 1 Dec 2001 | Marketing: it’s time to get smart | Estates Gazette | Opinion – Improving marketing skills | |
| 3 Nov 2001 | How to prosper in hard times | Estates Gazette | Opinion – Coping with a reduced marketing budget | |
| November 2001 | Neurolinguistic Programming | Professional Marketing | An introduction to the subject | |
| TBC | PMI | Introducing NLP | A summary of what neuro linguistic programming is about and how it can be applied in marketing | |
| 13 Oct 2001 | More than an ad hoc tool | Estates Gazette | Research on marketing in the property sector | |
| 6 Oct 2001 | Listen and learn from experience | Estates Gazette | Review of Professional Marketing Forum with Leslie de Chernatony on branding | |
| 1 Sep 2001 | How to polish top brass | Estates Gazette | Marketers on the board | |
| Sep 2001 | Favourite fundamentals | Professional Marketing | Six favourite marketing models and theories | |
| 4 Aug 2001 | How firms can pack a big punch | Estates Gazette | Branding | |
| 30 June 2001 | Let your mouse do marketing | Estates Gazette | Direct marketing, e-mail campaigns and CRM | |
| 23 June 2001 | How to capture more in the web | Estates Gazette | Web marketing | |
| June 2001 | Strategic Selling | Professional Marketing | Review of Miller Heiman | |
| June 2001 | Getting the web right | Professional Marketing | Case study – From integrated marketing strategy to award winning web site at Weatheralls | |
| June 2001 | Conference Report: Michael E Porter Competitive Strategy 2001 | Professional Marketing International | ||
| May 2001 | How to: coach and mentor | Professional Marketing International | An interview with Ron Vaughan of Barnes Kavelle | |
| 26 May 2001 | Made of data and concrete | Estates Gazette | Developers’ use of market research, segmentation and product development | |
| May 2001 | Porter on competitive strategy | Professional Marketing | Conference review | |
| 21 April 2001 | Carrots to lure diamonds | Estates Gazette | Graduate recruitment in the property sector. | |
| March 2001 | Book review – Brand Leadership by Aaker and Joachimsthaler | Professional Marketing International | ||
| Winter 2000/2001 | Marketing to businesses | Eclectic (Institute of Bankers) | A detailed exploration of the shifting boundaries between B2B and B2C marketing approaches. | |
| 17 Feb 2001 | How distinction relies on instincts (Awards) | Estates Gazette | Fly on the wall account of the judging process at the UK Property Design and Marketing Awards. |
[/tab] [tab title=”2000″]
| Date | Title | Publication | Comments | Key words |
|---|---|---|---|---|
| 11 Nov 2000 | Agents must try harder | Estates Gazette | Senior Professional Marketing professionals give their views on marketing in commercial property with quotes from Chesterton, Jones Lang Lasalle, Knight Frank, King Sturge, Weatherall Green & Smith, Wheeler Associates | |
| 14 Oct 2000 | How to win friends and influence profit (marketing vs. sales) | Estates Gazette | An exploration of the differences between marketing and selling in the commercial property world | |
| 16 Sep 2000 | Promo-sapiens’ tool (Sales promotion techniques) | Estates Gazette | Research into the use of sales promotion (freebies) in the commercial property sector. | |
| 29 Jul 2000 | In fear of the new (Innovation in Professional Marketing) | Estates Gazette | Original research into innovation in marketing in the commercial property market. Lots of quotes. | |
| 15 Jul 2000 | Target practice | Estates Gazette | Propery occupiers give their views on marketing. Quotes from: Oracle, Independent Insurance, IBM, Lloyds TSB, The Crown Estate, Microsoft and IDRC. | |
| Jun 2000 | Developing new services from E-commerce | Professional Marketing International | Case study from Weatherall Green & Smith | |
| Mar 2000 | What every partner needs to know about E-commerce | Managing Partners’ Bulletin | ||
| Mar 2000 | How to encourage good account management in a medium sized practice | Professional Marketing International | ||
| Feb 2000 | Book Review – The Professional Service Firm 50 by Tom Peters | Professional Marketing International | ||
| 30 Jan 2000 | Marketing – How inhouse lawyers rise to the challenge | Law Society Gazette | Extensive quotes from Rupert Bondy at SmithKline Beecham and Brian Clark at IMG |
[/tab] [tab title=”1999″]
| Date | Title | Publication | Comments | Key words |
|---|---|---|---|---|
| Oct 1999 | What, no marketing? | Axiom | What would happen if a law firm lost its marketing team. Includes a rough guide to marketers. | |
| Sep 1999 | How to produce an internal newsletter | Professional Marketing International | Includes quotes from Banner McBride, the internal communications consultancy of WPP plc | |
| Summer 1999 | Book review – Kotler on Marketing: How to create and dominate markets by Philip Kotler | Professional Marketing International | An essential introduction to marketing theory from The Guru |
|
| May 1999 | Book review – New Marketing Era (Marketing to the imagination in a technology driven world) by Paul Postma | Professional Marketing International | Fab ideas from Ernst & Young! | |
| Apr 1999 | How to: Influence management in smaller practices | Professional Marketing International | ||
| Mar 1999 | Marketing Basics – How are we doing? | Professional Marketing International | Marketing audits | |
| Mar 1999 | Case studies in Solicitors Make a Will week | Law Society Gazette | Real life examples |
[/tab] [tab title=”1998″]
| Date | Title | Publication | Comments | Key words |
|---|---|---|---|---|
| Winter 1998 | Marketing Basics: Segmentation | Professional Marketing | A key concept | |
| Nov 1998 | What keeps senior marketers awake at nights? | Professional Marketing | With comments from Arthur Andersen, D J Freeman, St Quintin, Richard Ellis | |
| Sep 1998 | What’s innovative in professional services marketing? | Professional Marketing | With comments from Boodle Hatfield, Arthur Andersen,Titmuss Sainer Dechert, D J Freeman, Mercer Management Consultants, Richard Ellis and St Quintin | |
| Summer 1998 | Corporate Man to Corporate Skunk | Professional Marketing | Review of the Stuart Crainer biography of Tom Peters | |
| Jul 1998 | Impact of technology on law firm marketing | Professional Marketing | Specifically addressing market research, Internet sites, database marketing and the client relationship | |
| May 1998 | Online Marketing Handbook | (Online) | Review of the book by Daniel S Janal on how to promote, advertise and sell your products and services on the Internet (1998 edition) | |
| May 1998 | Can’t sell, Won’t sell | Managing for Success | Why lawyers find it difficult to sell | |
| May 1998 | Direct and Database Marketing | Professional Marketing | Review of the book by Graeme McCorkell. Essential reading! | |
| Apr 1998 | Don’t they know that it’s different for girls | Professional Marketing | Based on a pilot research study into gender differences in marketing and selling in law firms | |
| 11 Mar 1998 | Confronting the fears of finance | Law Society Gazette | Review of Profitability and financial management: A guide for medium sized and smaller practicesby Andrew Otterburn |
|
| Feb 1998 | Review of The Lawyer’s Guide to Marketing on the Internet |
Professional Marketing |
[/tab] [tab title=”1997″]
| Date | Title | Publication | Comments | Key words |
|---|---|---|---|---|
| 19 Nov 1997 | Management guru flies over solicitors’ heads | Law Society Gazette | Review of Making sense of law firms: Strategy, structure and ownership |
|
| Nov 1997 | Market Square – Business Development Training – An holistic Approach | Axiom | Examples of marketing training programmes | |
| Oct 1997 | Marketing Basics: Working with printers | Professional Marketing | Mentions Jevrons Brown | |
| 15 Oct 1997 | Focus – Annual Conference – Client Care | Law Society Gazette | Includes a review of John Freeman’s Client Management for Solicitors |
|
| 17 Sep 1997 | How to assess how much business advertising drums up | Law Society Gazette | Includes quotes from Rowe & Maw | |
| Summer 1997 | Marketing Basics:Â External Factor Analysis | Professional Marketing | An important anaylsis tool | |
| Summer 1997 | True Professionalism | Professional Marketing | Review of the excellent book by David Maister | |
| 11 Jun 1997 | Focus – Probate marketing | Law Society Gazette | Includes quotes/case studies from Mundays, Cole & Cole and Kaye Tesler & Co | |
| 16 Apr 1997 | Focus – Partnership – Internal communications breaking down the assistant-partner barriers | Law Society Gazette | ||
| 12 Mar 1997 | Weekend Work | Law Society Gazette | Advice on planning the annual partnership retreat | |
| 5 Mar 1997 | How are we doing? | Law Society Gazette | About client research | |
| Feb 1997 | Strategic Marketing Management 96-97 | Professional Marketing | Review of the book by Fifeld and Gilligan | |
| Jan 1997 | Law firm marketing in the UK: Current Trends | Law Marketing Exchange | US publication |
[/tab] [tab title=”1996″]
| Date | Title | Publication | Comments | Key words |
|---|---|---|---|---|
| Winter 1996 | Is marketing a profession? | Professional Marketing | An opinion piece | |
| 31 Oct 1996 | KPMG steals lead in debate on transparency | International Accounting Bulletin | Review of their new ad campaign | |
| 2 Oct 1996 | Market recovery | Law Society Gazette | How marketing can help firms that have run into financial difficulty | |
| Sep 1996 | Dealing with difficult partners | Professional Marketing | Good for a laugh. This generated lots of feedback! | |
| 12 Jun 1996 | Prime Positions | Law Society Gazette | Getting the most from your advertising | |
| Jun 1996 | Implementing client care programmes | Professional Marketing | Second of two articles | |
| May 1996 | Putting clients’ needs first | Professional Marketing | First of two articles on Clientcare | |
| 21 Feb 1996 | Niche Trends | Law Society Gazette | Includes case study of Ross & Craig’s environment unit | |
| Feb 1996 | Beyond Certainty | Professional Marketing | Review of book by Charles Handy | |
| 31 Jan 1996 | Firm Building | Law Society Gazette | How a sole practitioner expands – case study of Charles Hartley in Yorkshire | |
| Jan 1996 | Why it can’t be left to the partners | Legal Abacus | Compiled from notes to delegates at 95 Annual Conference of the Institute of Legal Accountants of Ireland |
[/tab] [tab title=”1995″]
| Date | Title | Publication | Comments | Key words |
|---|---|---|---|---|
| 11 Dec 1995 | Marketing Surgery | Legal Times | Conferences | |
| 4 Dec 1995 | Marketing Surgery | Legal Times | First actions | |
| 27 Nov 1995 | Marketing Surgery | Legal Times | Internal vs External PR | |
| 20 Nov 1995 | Marketing Surgery | Legal Times | Basic terms | |
| 13 Nov 1995 | Marketing Surgery | Legal Times | Articles | |
| Nov 1995 | Marketeers Ahoy! | Professional Marketing | Report on the Marketing Forum conference on board The Canberra | |
| 23 Oct 1995 | Marketing Surgery | Legal Times | Marketing training. Marketing partners | |
| 16 Oct 1995 | Marketing Surgery | Legal Times | Quality and marketing | |
| 11 Oct 1995 | Junking a Mail Myth | Law Society Gazette | Direct mail basics | |
| 9 Oct 1995 | Marketing Surgery | Legal Times | Client reactions | |
| 4 Oct 1995 | To bid or not to bid? | Law Society Gazette | Competitive tendering | |
| 25 Sep 1995 | Marketing Surgery | Legal Times | Corporate entertaining | |
| Sep 1995 | Marketing training is not an optional extra | Professional Marketing | Report on workshop at Legal Education and Training Group conference | |
| 27 Jun 1995 | Marketing Surgery | Legal Times | External PR vs inhouse. Advertising | |
| 13 Jun 1995 | Marketing Surgery | Legal Times | Marketing and sales training. Private vs commercial clients. | |
| 1 Jun 1995 | The ABC Guide to marketing | Law Society Gazette | Step by step strategy | |
| 31 May 1995 | Marketing Surgery | Legal Times | Marketing databases. Networking | |
| 16 May 1995 | Marketing Surgery | Legal Times | Assessing PR consultants. Developing existing clients. Review of presentations book. | |
| 2 May 1995 | Marketing Surgery | Legal Times | Brochures. Direct Mail | |
| May 1995 | Choosing a public relations agency | Legal Executive Journal | ||
| Apr 1995 | Don’t they need marketing specialists? | Professional Marketing | Report on Century/Times conference ‘Competitive Marketing for Accountants and Solicitors’ | |
| 29 Mar 1995 | Off to market | Law Society Gazette | Marketing and sales training | |
| Mar 1995 | What goes around, comes around | Professional Marketing | Review of PSMG Annual Conference |
[/tab] [tab title=”1994″]
| Date | Title | Publication | Comments | Key words |
|---|---|---|---|---|
| Dec 2004 | Wow! That’s a great idea! |
Professional Marketing | Review of the book by Ed Bernaki | |
| Dec 2004 | Brands and branding in the financial services sector | Eclectic (Institute of Bankers) | Interviews with Citigate Albert Frank advertising agency and Brand Finance | |
| 6 Nov 2004 | Sharp images stop perfect pitch going flat | Estates Gazette | Latest developments on bidding in the property and construction sectors. Interviews with Pellings, Mayer, Brown, Rowe & Maw, Knight Frank, Atis Real Weatheralls and Berrymans Lacemore | |
| Nov 2004 | Eighteen Turns | Cork 2005 European Capital of Culture | Interview with Daniel Libeskind (architect) | |
| Summer 2004 | Successful negotiating techniques | Professional Marketing | Review of a course | |
| Summer 2004 | The new marketing: Transforming the corporate future |
Professional Marketing | Review of the book by Malcolm McDonald and Hugh Wilson. Very highly recommended | |
| 3 Jul 2004 | Winning strategies | Estates Gazette | Report on the third Marketforce conference | |
| May 2004 | How to: Prepare a marketing budget | Professional Marketing | ||
| May 2004 | How marketing can add more value | Professional Marketing | Report on web seminar by Steve Blundell | |
| 24 Apr 2004 | How to stand out in the corporate crowd | Estates Gazette | Organising effective and memorable client events | |
| Mar/Apr 2004 | Account management for commercial clients. Developing and using account plans. | Legal Abacus | Fourth (and final) in the series | |
| 27 Mar 2004 | Find out what you want, then proceed |
Estates Gazette | Interviews and reports on getting the right marketing advice in the property sector | |
| 6 Mar 2004 | Eyes of the beholders | Estates Gazette | Interview and report on marketing at the RICS | |
| Jan/Feb 2004 | Client research to support account management | Legal Abacus | Third article in the series |
[/tab] [tab title=”1993″]
| Date | Title | Publication | Comments | Key words |
|---|---|---|---|---|
| Sep 1993 | Applying total quality management to the law practice | Professional Marketing | Review of the book by Reed | |
| Apr 1993 | The marketing plan | Professional Marketing | ||
| Mar 1993 | What is marketing? | Professional Marketing | ||
| Feb 1993 | Do gooders or good-doers? | Practice Marketing International | Sponsorship | |
| Jan 1993 | To advertise or not to advertise | Practice Marketing International | ||
| Apr 1993 | What do you want from marketing? | Professional Marketing | Interviews Price Waterhouse, Ove Arup & Co, Nicholson Graham & Jones, Grimley J R Eve, RMJM | |
| Mar 1993 | Going international | Practical Marketing International | ||
| Mar 1993 | Never mind the quality, what about survival? | Practical Marketing International | Interviews Price Waterhouse, Ove Arup & Co, Nicholson Graham & Jones, Grimley J R Eve, RMJM | |
| Nov 2003 | Culture and systems to support successful account management | Legal Abacus | Second article in series | |
| Winter 1993 | Dale Carnegie training | Professional Marketing | Review of an executive briefing |
[/tab] [tab title=”1992″]
| Date | Title | Publication | Comments | Key words |
|---|---|---|---|---|
| Dec 1992 | The making of a marketer | Practice Marketing International | Marketing training | |
| Nov 1992 | Making the most of the media | Practice Marketing International | Basics in media relations | |
| Oct 1992 | Professional Explorers | Practice Marketing International | Market research | |
| Sep 1992 | How to pick a PR consultant | Practice Marketing International | ||
| Aug 1992 | How to put on a good show | Practice Marketing International | Organising client seminars | |
| Jun 1992 | The marketing database | Practice Marketing | ||
| May 1992 | You hear me, but are you listening? | Practice Marketing | Active listening skills | |
| May 1992 | The internal audience | Practice Marketing | Internal communications | |
| Feb 1992 | Communication effectively through body language | Practice Marketing | Non verbal communication |
[/tab] [tab title=”1991″]
| Date | Title | Publication | Comments | Key words |
|---|---|---|---|---|
| Dec 1991 | Marketing qualifications | Practice Marketing | ||
| Nov 1991 | The inhouse marketing professional | Practice Marketing | ||
| Jun 1991 | The Informal Legal Marketing Forum | Legal Business | ||
| Jan 1991 | Issues facing those marketing the legal profession | Marketing Manager’s Yearbook |
[/tab] [/tabs]