Business development in large and small firms – what’s the difference?

Posted on: May 3, 2012

Following a lively debate on a LinkedIn group, I recently wrote an article for Professional Marketing magazine which explored whether the business development challenges and approaches in a large firm were significantly different from those in a small firm.

The key areas explored included:

  • Engagement
  • Infrastructure
  • Bureaucracy and influence
  • Resources – global vs local
  • Channelling
  • Innovation
  • Marketing vs selling
  • Relationships
  • Different client needs

I’d like to thank all those who contributed their thoughts and ideas to the article.


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