Marketing Apprenticeship

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Just before Easter I spent a day facilitating the popular PM Forum training workshop “The Proactive M&BD Executive”. With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement Read More

2023-04-12T18:25:44+01:00April 12, 2023|Kim's Blog, Marketing, Social Media|

Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum’s  “Coaching and Consulting skills for marketing and business development professionals”. Delegate views and poll results are shown below. Some key insights from the session: Read More

2024-03-19T12:00:29+00:00February 14, 2023|Kim's Blog, Management Skills, Marketing|

Avoid the revolving door – Recruiting and retaining marketing and business development professionals in PSFs

The Great Resignation arrived somewhat early in the marketing and business development (M&BD) teams of professional services firms (PSF) after Covid. There was a dizzying whirl of junior and senior professionals moving firms – some pushed by the behaviour of firms during lockdown and others pulled to the attractions of Read More

2023-03-28T09:11:48+01:00August 18, 2022|Kim's Blog, Management Skills, Marketing|

Marketing Manager Apprenticeship – a Level 6 Qualification

I have been a lecturer on CIM (Chartered Institute of Marketing) professional marketing qualifications for Cambridge Marketing College several times in the past. Sometimes at weekend sessions at Guildford University for those on the post-graduate diploma courses and at other times in the evening in the City of London and Read More

2024-02-07T13:34:26+00:00January 10, 2022|Kim's Blog, Marketing|
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