Client Experience Management (CEM) – Nine takeaways (Perspective, Emotions, Tension, Journeys, Involvement, Tangible, Systems, Technology, Process)

Client Experience Management (CEM) – Nine takeaways (Perspective, Emotions, Tension, Journeys, Involvement, Tangible, Systems, Technology, Process) Posted on: June 19, 2019

In April, the delegates at the Client Experience Management (CEM) workshop at Professional Marketing Forum https://www.pmforum.co.uk/training.aspx  identified the following nine takeaways: 1. Adopt the client’s perspective Whilst it is easy to see the business benefits of a Client Experience Management programme in terms of consistency of quality and care, it is critical to adopt the […]

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Be more confident and convey confidence

Be more confident and convey confidence Posted on: June 3, 2019

Confidence arises as an issue in many workshops – whether junior or senior people, whether fee-earners or marketing professionals, whether making a pitch or speaking in public. Confidence and self-confidence are covered in my latest book “Better Business Relationships” http://kimtasso.com/publications/better-business-relationships/. In this post, I have summarised some tips to be more confident and convey confidence. […]

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Future Marketing Manager – A checklist for success and how to get promoted

Future Marketing Manager – A checklist for success and how to get promoted Posted on: May 21, 2019

At the January 2019 presentation of the popular Future Marketing Manager course at Professional Marketing Forum, one of the group exercises was to write a checklist of what marketing and business development executives needed to do to be promoted to and successful as managers. So here is a checklist for success and how to get […]

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Commerciality – Finance, pricing, innovation and research

Commerciality – Finance, pricing, innovation and research Posted on: May 13, 2019

Earlier this year we ran the first “Commerciality – Finance, Pricing, Innovation and Research” workshop through Professional Marketing Forum. https://www.pmforum.co.uk/training.aspx.  I am delighted to report that the consensus was that it was a success (even though we have some tweaks to make to the timing for all the group exercises). Here are the highlights:  Aims […]

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Better Business Relationships and DACRIE – A model to enhance business relationships

Better Business Relationships and DACRIE - A model to enhance business relationships Posted on: April 15, 2019

This article “A model to enhance business relationships” was published in the March 2019 edition of Ambition (the magazine of the Association of MBAs). It describes the DACRIE model which is the basis of the book by Kim Tasso “Better Business Relationships – Insights from psychology and management for working in a digital world”. The […]

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