Kim TassoEnvironmental analysis (SLEPT) and planning – Future of Jobs Report 2018 (impact of technology)
Posted on: February 18, 2019 This report “Preparing the future workforce” is an important read for leaders of professional services firms (PSFs). Marketing professionals should consider it as part of their environmental analysis (SLEPT) and planning. Commercial advisers and employment lawyers will no doubt find the information of value. HR professionals will be interested in the impact on their workplace […]
Top persuasive writing tips – Audience, structure and content (Feb 2019)
Posted on: February 9, 2019 These top persuasive writing tips – Audience, structure and content. These were chosen by delegates of a Professional Marketing writing workshop in January. Audience Lawyers, accountants and surveyors focus on the technical content they want to share. Persuasive writing starts with a focus on the needs of the reader. Segmentation Use the marketing concept of segmentation […]
Team management issues – Managing up, boundaries and broken relationships
Posted on: February 4, 2019 At the December 2018 presentation of a delegation, coaching and team management training workshop (http://www.pmforum.co.uk/training.aspx) delegates were particularly interested in the following team management issues – managing up, boundaries and broken relationships. Managing up Managing up is “Understanding your boss’s position and requirements and making yourself known as a stellar employee by exceeding his or […]
Effective marketing – a discussion with managing partners
Posted on: January 11, 2019At the end of 2018 I was invited to facilitate a Managing Partners’ Forum (http://www.mpfglobal.com/) breakfast roundtable titled: Effective marketing – a discussion with managing partners. There were managing partners of law, accountancy and management consulting firms present – and the session was chaired by Richard Thorby. Here’s a summary of the key points I […]
Better Business Relationships has been entered into the Business Book Awards
Posted on: January 2, 2019 What an exciting start to the year! My latest book Better Business Relationships has been entered into the Business Book Awards (BBA). In March 2018 I was delighted to join the fantastic editorial team at Bloomsbury Business and some of its leading authors at the inaugural Business Book Awards. It was a glorious event. On […]