Law firm thought leadership update

Periodically, I scan the media for information about professional service firms thought leadership. Here is a summary of some notable developments – law firm thought leadership update: Davitt Jones Boult, Howard Kennedy, DLA Piper, Moreton Fraser and Stephens Scown.  Davitt Jones Boult (DJB) – Legal real estate boutique (Homes to Read More

2021-06-08T11:31:24+01:00June 8, 2021|Kim's Blog, Lawyers, Marketing, Social Media, Statistics and trends|

Video in the marketing mix

During the Covid-19 lockdown there was an explosion of video content from professional services firms. There was also an increase in content (some through webinars and a lot through video!) about producing and distributing video content. Over the last year, I too have been experimenting with video in my marketing Read More

2021-04-03T14:19:14+01:00April 3, 2021|Kim's Blog, Marketing, Social Media, Web Sites|

Influencer marketing in professional services

Whilst we might not call it influencer marketing in professional services, it is usually an important component of our marketing, communications and sales strategies. I spend a lot of time helping firms establish and improve their marketing, referrer management and client relationship management strategies and influencer marketing usually features. And Read More

Managing and growing your private client practice (January 2021)

In early January, over 20 delegates joined an MBL online training session on “Managing and growing your private client practice”. This article shows the poll results and summarises the points arising from the discussions and breakout sessions and supplements the materials provided at the session. Introductions 55% of the delegates Read More

SEO update for professional services (October 2020)

On 21 October, the PM Forum East Midlands branch  organised a SEO masterclass webinar where Hugo Whittaker (Twitter account @ImpressionTalk) of Impression gave a fast SEO update for professional services firms. I have summarised his key points in this short article. See here for an introduction to SEO (Oct 2011) Read More

2020-10-26T13:49:00+00:00October 26, 2020|Kim's Blog, Marketing, Social Media, Web Sites|
Go to Top