Marketing

Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

At the recent Training - PM Forum on “Buy-in, engagement and stakeholder management” workshop we welcomed executive and manager delegates from legal and accountancy firms as well as a delegate from Poland. The session used the 7P model of buy-in to explore rational and emotional tools to achieve buy-in: Plan, Read More

2024-03-01T08:56:21+00:00March 1, 2024|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management|

Coaching and Consulting – People and Problem-Solving skills

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum  workshop on “Coaching and Consulting Skills for Marketing and Business Development”. We explored the changing role of marketing and business development (MBD) professionals and the growing need for coaching and Read More

2024-02-15T09:57:16+00:00February 15, 2024|Kim's Blog, Management Skills, Marketing, Relationship Management|

Persuasive writing checklist

Delegates from legal, financial service and industry, joined me last week for a full day workshop on persuasive writing. Whilst it is usual to have business development professionals and experienced partners on this session, it was great to welcome a number of trainee solicitors too. During the session we created Read More

2024-02-12T11:24:35+00:00February 12, 2024|Kim's Blog, Marketing, Selling|
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