Kim TassoDriving successful marketing programs for professional services
Posted on: April 1, 2019 This article “Driving successful marketing programs for professional services” was published by Intapp on March 29th 2019 https://www.intapp.com/blog_posts/successful-marketing-for-professional-services/ We recently connected with professional services expert and influencer, Kim Tasso to talk about marketing. Tasso, the managing director of RedStarKim Ltd, is an independent management consultant specializing in the professional services sector. In this conversation, Tasso […]
Managing and marketing a profitable surveyors’ practice – Guiding and rising stars
Posted on: March 28, 2019 At the recent Managing and marketing a profitable surveyors’ practice workshop (https://www.mblseminars.com/Outline/Managing-_-Marketing-a-Profitable-Surveyors-Practice/5865/) the following ideas had the most impact on the delegates. There were two themes. The first was the “guiding star of strategy” – the vision of the partners, the business plan and the marketing plan. The second was “rising stars in the practice” […]
Be more onion, time out from the tsunami and other strategy insights
Posted on: March 25, 2019 At the recent “Be more strategic” workshop (organised by Professional Marketing Forum https://www.pmforum.co.uk/training.aspx) the delegates – from law firms, accountancy practices, management consultancies and property partnerships – discussed a range of ideas and tools to be more strategic. Be more onion, time out from the tsunami and other strategy insights are summarised here. Time out […]
Developing a business psychology practice – Communicating a consulting profile and reputation
Posted on: March 18, 2019 It was a great pleasure to develop and present a module on “Developing a business psychology practice – Communicating a consulting profile and reputation” for international students of the MSc Business Psychology course at the University of Westminster recently. This post summarises the key points discussed. Planning your practice A plan is the starting point for […]
10 key points all about buy-in in professional services (Manchester and Dublin 2019)
Posted on: March 3, 2019 I was delighted to present at the North West Region group of Professional Marketing Forum http://www.pmforum.co.uk/locations/north-west.aspx in Manchester all about buy-in in professional services recently. The lunchtime session was hosted by PwC (thanks to regional chair Rachel Kelly and the committee for organising). And it was fantastic that over 60 people signed up – one […]