Kim's Blog Archives - Page 56 of 215

25th Professional Marketing Forum Conference Report – ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and ROI
Gallery
25th Professional Marketing Forum Conference Report – ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and ROI

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Selling, Statistics and trends, Strategy

25th Professional Marketing Forum Conference Report – ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and ROI

The Professional Marketing Forum Conference is the annual highlight for professional services marketers. A shorter version of this article on the 2020 conference appeared in the PM magazine November 2020 issue. This is the 25th Professional Marketing Forum Conference Report - ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and Read More

Kim Tasso2020-11-05T10:46:11+00:00November 5, 2020|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Selling, Statistics and trends, Strategy|

Selling Basics – Detectives and DMUs (Video) and recommended books on selling

Todays' short (eight minute) video covers some core ideas in business-to-business (B2B) sales. It considers the need to undertake research before approaching a prospective client and how the research continues when you first make contact. The idea is to "be more detective" to learn about your prospect. It then explores Read More

Kim Tasso2024-01-24T15:52:01+00:00October 30, 2020|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management, Selling|

SEO update for professional services (October 2020)
Gallery
SEO update for professional services (October 2020)

Kim's Blog, Marketing, Social Media, Web Sites

SEO update for professional services (October 2020)

On 21 October, the PM Forum East Midlands branch organised a SEO masterclass webinar where Hugo Whittaker (Twitter account @ImpressionTalk) of Impression gave a fast SEO update for professional services firms. I have summarised his key points in this short article. See here for an introduction to SEO (Oct 2011) Read More

Kim Tasso2020-10-26T13:49:00+00:00October 26, 2020|Kim's Blog, Marketing, Social Media, Web Sites|

Top picks from KAM training workshops (October 2020)
Gallery
Top picks from KAM training workshops (October 2020)

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management

Top picks from KAM training workshops (October 2020)

At last week’s “Towards KAM and ABM – helping fee-earners with relationship management” workshop (presented digitally through the PM Forum) we covered a lot of content in a short amount of time. This post covers the top picks from KAM training workshops – as it includes feedback from a previous Read More

Kim Tasso2020-10-20T10:59:46+01:00October 20, 2020|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management|

Book Review: Mediation skills and strategies – A practical guide by Tony Whatling
Gallery
Book Review: Mediation skills and strategies – A practical guide by Tony Whatling

Kim's Blog, Lawyers, Management Skills, Relationship Management

Book Review: Mediation skills and strategies – A practical guide by Tony Whatling

I am often asked which books I recommend on mediation even though there are plenty of good books around on the subject. Those of my friend Clive Lewis OBE – who has written 14 books including “How to Master Workplace and Employment Mediation” (Bloomsbury, 2015) and ”Difficult Conversations - 10 Read More

Kim Tasso2020-10-19T10:08:29+01:00October 19, 2020|Kim's Blog, Lawyers, Management Skills, Relationship Management|

Kim’s Blog