Whenever you meet new people – at social and networking events and in client and selling situations, you need to establish rapport. Establishing rapport is the foundation for a relationship. You need rapport when influencing and negotiating. And for effective coaching and therapeutic relationships. So what is rapport? And how Read More
This is a review of a book to help those experiencing anxiety. The subtitle of this Sunday Times bestseller is “How to break the habit” - the author explains the nature of anxiety and offers a route to break the anxiety cycle and build healthier thinking habits. There’s a fair Read More
A dozen trainee solicitors joined an MBL online workshop on “A Trainee’s Guide to Marketing & Business Development (MBD) in a Law Firm”. This article summarises delegates’ key takeaways and actions plans. Trainee solicitors’ role in marketing and business development – LinkedIn and networking. The online interactive session (see Kim Tasso – MBL Read More
Most professional services marketing and business development professionals find themselves managing large and complex projects. At a recent PM Forum webinar, Marina Charles, digital marketing lead at BDO, moderated a sterling panel to tackle the topic of project management in professional services marketing. Her panel included: Jon Lelliottt (Transformation Programme Read More
Last week I was excited to facilitate the much-anticipated new PM Forum workshop on “Aspiring Marketing and Business Development Leaders”. 12 delegates – three quarters from law firms – gathered to tackle a tough, demanding agenda. I’ve tried to provide a synthesis of the key points of interest from the Read More
