Creativity 8 – From consternation to collaboration: Using creativity to turn problems into opportunities in client service

Creativity is crucial for marketing and innovation and a while back I produced a series of introductory articles on creativity. In recent workshops we have explored the use of creativity techniques to resolve client service issues, co-create solutions and improve client relationships. This article reviews a few simple creativity techniques Read More

2022-11-22T14:59:24+00:00November 22, 2022|Kim's Blog, Management Skills, Marketing, Relationship Management|

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

This article was published in the latest edition of PM Forum Magazine. PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. The event took place on September 29th 2022. After two years online, you could feel the excitement of being face-to-face with 150 people in Read More

2022-11-18T16:43:51+00:00November 18, 2022|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management, Selling|

Soft skills revisited – with a leadership perspective

This article "Soft skills revisited - with a leadership perspective" has just been published on Lexology. Back in July 2020 I shared some research insights from my book “Essential Soft Skills for Lawyers” which generated significant interest - not least from the associated nine-minute video explaining “soft” skills featuring the Read More

2022-11-08T14:49:16+00:00November 8, 2022|Kim's Blog, Lawyers, Management Skills, Relationship Management|

Nine insights: Sales processes and selling skills for targeting and meetings

Last week, we welcomed UK and international delegates to a PM Forum digital workshop on “Selling Processes and Sales Skills for Marketing and BD Professionals”. There were equal numbers of delegates from law and accountancy firms who had various roles: business development, pitching, key client management, cross-selling and external referrer Read More

2022-10-24T10:03:34+01:00October 24, 2022|Accountants, Kim's Blog, Lawyers, Relationship Management, Selling|

Book review: Influential Internal Communication by Jenni Field

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”. So here’s Read More

2022-09-06T09:18:11+01:00September 6, 2022|Kim's Blog, Management Skills, Marketing, Relationship Management|
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