Developing a business psychology practice – Communicating a consulting profile and reputation

Developing a business psychology practice – Communicating a consulting profile and reputation Posted on: March 18, 2019

It was a great pleasure to develop and present a module on “Developing a business psychology practice – Communicating a consulting profile and reputation” for international students of the MSc Business Psychology course at the University of Westminster recently. This post summarises the key points discussed. Planning your practice A plan is the starting point for […]

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Book review: Better Business Relationships by Carolyn Dyer, Head of HR and OD at Registers of Scotland

Better Business Relationships Posted on: March 8, 2019

The following book review of Better Business Relationships by Carolyn Dyer, Head of HR and OD (Interim) at Registers of Scotland (Scotland’s land and property registers) appeared on theHRDirector (HRD) web site in https://www.thehrdirector.com/book-reviews/better-business-relationships/ in February 2019. “This book by Kim Tasso is a ‘must-have’ for any forward-thinking Human Resources function. The content forms an […]

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10 key points all about buy-in in professional services (Manchester and Dublin 2019)

all about buy-in in professional services (Manchester and Dublin 2019) Posted on: March 3, 2019

I was delighted to present at the North West Region group of Professional Marketing Forum http://www.pmforum.co.uk/locations/north-west.aspx in Manchester all about buy-in in professional services recently. The lunchtime session was hosted by PwC (thanks to regional chair Rachel Kelly and the committee for organising). And it was fantastic that over 60 people signed up – one […]

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Book review: Social media in business development and relationship management: A guide for lawyers (by Richmond Green Chambers and The Barrister)

Social Media in Business Development and Relationship Management: A Guide for Lawyers Posted on: February 18, 2019

This review and appreciation of “Social media in business development and relationship management: A guide for lawyers” (author Kim Tasso and publisher Globe Law and Business) is by Elizabeth Robson Taylor of Richmond Green Chambers and Phillip Taylor MBE, Head of Chambers and Reviews Editor, “The Barrister”. “Globe Law and Business excel with their special […]

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Top persuasive writing tips – Audience, structure and content (Feb 2019)

Top persuasive writing tips – Audience, structure and content (Feb 2019) Posted on: February 9, 2019

These top persuasive writing tips – Audience, structure and content. These were chosen by delegates of a Professional Marketing writing workshop in January. Audience Lawyers, accountants and surveyors focus on the technical content they want to share. Persuasive writing starts with a focus on the needs of the reader. Segmentation Use the marketing concept of segmentation […]

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