“The State of the Marketing Profession – Past, Present and Future” by Professor Malcolm McDonald

Posted on: May 28, 2020

I recently joined a webinar organised by The Worshipful Company of Marketors  called “The State of the Marketing Profession – Past, Present and Future” by Professor Malcolm McDonald. You know that feeling you get sometimes when everyone is saying one thing and you believe another, and then begin to doubt yourself? There’s social pressure to […]

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Book review: Neuroscience for organizational change by Hilary Scarlett

Book review: Neuroscience for organizational change by Hilary Scarlett Posted on: May 27, 2020

The book “Neuroscience for organizational change: an evidence-based practical guide to managing change” by Hilary Scarlett is both intellectually challenging and practical. I would add it to the list of recommended books on change management that should be read by those involved in organizational change programmes whether leaders, human resource professionals or other change managers. […]

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Marketing in a time of Coronavirus – Pragmatic ideas

Marketing in a time of Coronavirus – Pragmatic ideas Posted on: May 7, 2020

“Love in a time of Cholera” by Gabriel García Márquez is a great book. It reflects many themes we are experiencing today such as the Coronavirus plague and the attempts to maintain relationships across great distances. So what about marketing in a time of Coronavirus? Once professional service firms transitioned staff to working from home […]

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Marketing strategy for accountants and tax advisors (Video)

Posted on: May 6, 2020

On 23rd April, in conjunction with Tim Prizeman of Kelso PR, I participated in a webinar on “Emergency marketing for accountants – launching services and gaining clients during the crisis and recovery”. My 17 minute segment focused on marketing strategy for accountants and tax advisors – but the principles are the same for law firms […]

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Personal reflections on managing change – Coronavirus is here to stay

Personal reflections on managing change – Coronavirus is here to stay Posted on: March 25, 2020

Like many self-employed freelance consultants, I’m sitting at my home office desk looking at an empty diary and wondering how on earth I will pay the bills. It’s rare to have the luxury of time on my hands to sit back and really think. So here are some personal reflections on managing change – Coronavirus […]

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