Personal reflections on managing change – Coronavirus is here to stay

Personal reflections on managing change – Coronavirus is here to stay Posted on: March 25, 2020

Like many self-employed freelance consultants, I’m sitting at my home office desk looking at an empty diary and wondering how on earth I will pay the bills. It’s rare to have the luxury of time on my hands to sit back and really think. So here are some personal reflections on managing change – Coronavirus […]

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Accountancy marketing case study – How KPMG influenced £35 million in new business by blending digital and offline media

Accountancy marketing case study - How KPMG influenced £35 million in new business by blending digital and offline media Posted on: March 5, 2020

This blog summarises information published when KPMG won a B2B marketing award for the “Changing futures” best multichannel campaign in 2018  and a talk provided by Daniel Sullivan of KPMG at the September 2019 Professional Marketing Forum Annual Conference. This accountancy marketing case study – How KPMG influenced £35 million in new business – is […]

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Why do you need a business plan?

Why do you need a business plan? Posted on: March 2, 2020

Many of the clients I work with in the legal, accountancy, property and other sectors are relatively small but fast-growing businesses with up to 30 owner-managers. It is surprising the number of them that either don’t have a business plan or have a plan that is out-of-date or that doesn’t include all of the right […]

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Book review: A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts by Bev Burgess with Dave Munn

Book review: A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts by Bev Burgess with Dave Munn Posted on: February 8, 2020

A shorter version of this book review appeared in the February 2020 edition of Professional Marketing Magazine  Have you ever wondered about the difference between KAM and ABM? Well, this 2017 book “A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts” provides the answer: you design an integrated marketing and sales […]

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Book review: Legacy – What the All Blacks can teach us about the business of life by James Kerr (Leadership, culture, values and change management)

Book review: Legacy – What the All Blacks can teach us about the business of life by James Kerr (Leadership, culture, values and change management) Posted on: January 10, 2020

One of my property clients gave me a copy of this book to support a partner away day I was leading on authenticity, values and leadership http://kimtasso.com/leadership-authenticity-values-and-culture/. It’s a quick but interesting read so I thought – especially as I am proud Twickenham resident and a rugby fan – I’d provide a short book review: […]

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